The new first-tier team has become a growth engine, and Tencent Games’ Q1 performance is worth looking forward to

In the blink of an eye, March is coming to an end. For Tencent Games, this Q1 can be said to be quite lively.

First, the international version of "Honor of Kings" was launched in more than 50 countries and regions around the world in February, and then "NBA Infinite" was launched overseas in the same month and entered the sports game rankings in 61 regions around the world. The top ten on the list, at the same time, it also happened to catch up with the three-month public beta period of Tencent's new game "Yuanmeng Star".

What is the Q1 performance of the ever-popular Tencent game? Today, the well-known research institution DataEye Research Institute took the lead in taking stock of Tencent game data in the first quarter and brought a comprehensive Q1 analysis.

Big DAU games are making steady progress, and the new first-tier echelon has achieved remarkable results

According to estimates from the DataEye Research Institute, the iOS revenue (excluding platform sharing) of "Honor of Kings" increased month-on-month in February this year About 4%, and reached its peak daily activity on New Year’s Eve, with an increase of 28% from February 1. Qimai Data's list shows that "Honor of Kings" continues to dominate the domestic game best-selling list after the Spring Festival holiday.

Another large DAU product, "Peace Elite", in February this year, the iOS terminal (excluding platform sharing) revenue increased by 17.5% month-on-month, and ushered in the first day of the first lunar month. The peak daily activity increased by nearly 30% from February 1.

Let’s take a look at Tencent Games’ new first-tier team. Data estimates from the DataEye Research Institute show that the revenue of "Golden Shovel War" increased by 102% and 152% year-on-year respectively in January and February this year.

"The Battle of the Golden Shovel" DAU increased by 89% and 91% year-on-year respectively in January and February.

"League of Legends Mobile" performed equally well, with revenue in January and February increasing by 34% and 120% year-on-year.

During the same period, the DAU of "League of Legends Mobile Game" increased by 15% and 20% year-on-year respectively.

# Of course, don’t forget about the new star “Dark Zone Breakout”. In January and February this year, the revenue of "Dark Zone Breakout" increased by 34% and 213% year-on-year respectively.

"Dark Zone Breakout" DAU increased by approximately 8% and 46% year-on-year in January and February respectively.

In addition to the solid performance of the two major head products, the growth of the new first-tier echelon of "Golden Shovel War", "League of Legends Mobile Game" and "Dark Zone Breakout" They should not be underestimated. They have taken on the role of a new growth engine for Tencent games through their continuous output of gameplay content, non-compulsory payment business model, and e-sports events driving democratization.

With 129 million registrations in 3 months, "Yuanmeng Star" has grown astonishingly

Judging from the highest ranking on the iOS best-selling list, "Yuanmeng Star" continues to be at the top of the segmented family party games. The overall best-selling list was still stable before February 15th. Sales declined after the Spring Festival holiday. However, with the launch of the third season on March 15th, "Yuanmeng Star" is on the TOP10 again.

Why does the best-seller ranking fluctuate so much? Especially the performance before and after the Spring Festival? The reason is not difficult to analyze: "Yuanmeng Star" There are fewer payment points and lower pricing.

"Yuanmeng Star" has always been a low-priced product since its launch. Most of the fashion items are given away for free, and this continues during the Spring Festival. By comparing the paid fashions, guarantees, and recharge rebates of "Yuanmeng Star" and "Egg Boy Party", you will find that "Yuanmeng Star" is cheaper and more affordable.

Driven by the dual promotion of conscientious welfare and multi-channel marketing, according to the calculations of DataEye Research Institute, within three months after the public beta, "Yuanmeng Star" added 129 million new registered users across all channels in three months. , judging from the number of registered users, it can be regarded as one of the fastest growing games in the history of games. Comparing the above online performance in the first three months, the number of "Yuanmeng Star" far exceeds that of "Eggman Party" or most games.

Generally speaking, "Yuanmeng Star" is still in the stage of increasing DAU at this stage. The focus is to improve user welfare and game experience, expand the user circle and make the cake bigger. Recently, the new version of "Yuanmeng Star" has directly opened up the WeChat and QQ platforms, supporting cross-platform search and inviting friends. In terms of opening up the social chain, Yuanmeng Star obviously has more tricks. DataEye Research Institute believes that by the third quarter, "Yuanmeng Star" may climb steadily again, but it is not expected to be very aggressive.

Diversified overseas layout, there is a back-up after the second dimension

As Tencent’s flagship product overseas, “PUBG MOBILE”’s dual-platform revenue in overseas markets in Q1 this year was approximately 650 million yuan, of which The U.S. market contributes the highest revenue, approximately 130 million yuan.

Another two-dimensional RPG TPS game "NIKKE" launched by Tencent's global publishing brand level infinite in November 2022 received 719 million yuan in the first month. Global sales, as of March 10, its mobile terminal’s cumulative sales were approximately 3.79 billion yuan.

In addition to the above two head products, Tencent Games has more new products launched overseas. On February 21, the international version of the MOBA mobile game "Honor of Kings" under Tencent Tianmei Studio Group ("Honor of Kings") was officially launched in 57 countries and regions around the world, including the Middle East, North Africa, Eastern Europe, Central Asia and South Asia, etc. overseas areas.

In addition, "NBA Infinite" ranks first in the popular list of free games in the Google Play Store and Google's official app store, with cumulative downloads exceeding 1 million, in 61 regions around the world. Entered the top ten sports game rankings.

Generally speaking, Tencent Games’ overseas products are very popular. Not only did “PUBG MOBILE”’s revenue rebound last year, but “NIKKE”’s collaboration with “NieR: Automata” also became a trending topic on Twitter in Japan. The influence and user recognition are evident.

Now that "Honor of Kings" is going overseas again and entering the second release stage, it will inevitably trigger changes in global MOBA. It is reported that this year, "Honor of Kings" e-sports will invest 15 million US dollars in the international e-sports ecosystem to bring local and international events to players and teams in different regions. I believe it will also benefit the global development of "Honor of Kings" layout.

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