Google files for trademark for iconic “G” logo on back of Pixel phones

According to news on March 19, Google’s Pixel series of smartphones have had the letter “G” logo in the center of the back for many years. However, Google only recently submitted an application to register the trademark with the United States Patent and Trademark Office (USPTO).

Noted that from the launch of the original Pixel phone in 2016 to the Pixel 8 in 2023, all Pixel devices have this highly recognizable "G" logo. Although the appearance designs of smartphones are constantly updated, brand logos tend to maintain long-term consistency, such as the Apple logo on the back of Apple's iPhone and the Samsung logo on Samsung's Galaxy series of phones. The “G” logo of the Google Pixel series was originally located at the bottom of the back of the phone, and was later moved to the center position in the Pixel 6 series (2021). Despite the relocation, the design of the logo itself has remained unchanged. The trademark application document contains a sketch of the "G" logo placed in the center of the back of the mobile phone, and clearly states that the trademark registration is only applicable to the mobile phone category, covering telephones, mobile phones, and cellular phones. and smartphones, etc. However, it should be noted that the Pixel tablet also uses the same “G” logo.

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