DSCC: Huawei will surpass Samsung in folding screen mobile phone market share for the first time in the first quarter of 2024

According to news on March 18, according to DSCC’s latest folding/rollable display shipments and technology report, foldable smartphone shipments in the fourth quarter of 2023 increased by 33% year-on-year to 4.2 million units, reaching the fourth highest level in history.

Samsung Galaxy Z Flip 5 and Z Fold 5 led the market in the quarter despite lower-than-expected sales. Both Huawei and Honor gained market share in the fourth quarter of 2023. A total of 23 different foldable phone models were shipped in the fourth quarter. Among the 10 best-selling models, Samsung accounts for 4 models, Honor and OPPO each account for 2 models, and Huawei and Xiaomi each account for 1 model. Samsung Galaxy Z Flip 5 remains the best-selling model, followed by Huawei Mate X5, Honor Magic Vs2, Samsung Galaxy Z Fold 5 and OPPO Find N3 Flip.

▲ Image source DSCC Foldable/Rollable Display Shipments and Technology Report

The report stated that this was due to the strong performance of Mate X5 and Pocket 2 and Samsung’s lack of new products , DSCC expects Huawei to surpass Samsung in foldable phone market share for the first time in the first and second quarters of 2024. It is noted from the report that as Huawei purchases more panels to drive its market share growth, BOE (BOE) also surpassed SDC (Samsung Display) in the fourth quarter of 2023 to become the number one manufacturer of foldable panel purchases. . The report shows that Huawei’s strong performance is expected to drive the foldable mobile phone market to grow by 105% year-on-year in the first quarter of 2024. However, Samsung is expected to regain its leadership position in the second half of the year and lead the entire 2024 market with its huge advantage over Huawei. 25 different foldable phone models are expected to ship in the first quarter of 2024, with 27 models expected to ship throughout the year. The report also mentioned that although Huawei and Honor are expected to gain market share in 2024, OPPO and vivo have given up updating their clamshell phones due to concerns about insufficient price elasticity, thickness issues, acceptance in the Chinese market and other factors. Folding mobile phones will lose market share. However, Huawei is expected to launch at least two new flip phones in 2024, with Honor, Motorola, Samsung and others also updating their flip phones. Overall, clamshell foldable phones are expected to capture a larger market share in the foldable screen market.

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