Home >Software Tutorial >Mobile Application >How to review live broadcast on Douyin? Introduction to live broadcast playback function
On Douyin, a social platform, live broadcast has become an important means to attract users’ attention and promote products. However, how to effectively review live content and attract more users to watch and participate is a key step to increase influence and sales.
1. How to review the live broadcast on Douyin?
Douyin’s live broadcast playback function allows users to review the live content at any time after the live broadcast ends. This feature not only extends the influence of live broadcasts, but also attracts more user participation and attention.
2. Introduction to the live broadcast playback function
Save the live broadcast video: After the Douyin live broadcast ends, the system will automatically save the live broadcast video. Users can find the entrance to the live broadcast playback on their personal homepage or in the live broadcast room.
Share live broadcast replays: Users can share live broadcast replays to their personal homepage, circle of friends, or send private messages to friends to expand the viewing scope of the live broadcast.
Comment and interaction: Users who watch the live broadcast replay can comment and interact with the host and other viewers to increase user stickiness and participation.
Like and send gifts: When watching live broadcast replays, users can like and send gifts to the anchor, which increases the anchor's income and encourages the anchor to continue to create high-quality content.
Live broadcast diversion: In the live broadcast replay, the anchor can guide the audience to pay attention to their own account, product links, etc., to realize the realization and diversion of the live broadcast content.
Live replay recommendation: Douyin will recommend relevant live replays based on users’ interests to improve users’ viewing experience and participation.
Through Douyin’s live broadcast playback function, users can review exciting live broadcast content at any time, increase user interaction and participation, and improve the influence and sales effect of live broadcasts. Using live broadcast replays, anchors and merchants can extend the life cycle of live broadcasts, attract more user attention and participation, and achieve better marketing results.
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