India once again puts forward stringent requirements for Chinese mobile phone manufacturers: three things need to be done

On March 12, CNMO noted that according to the Global Times, some Indian media recently reported that Chinese smartphone brands such as Xiaomi, vivo, and OPPO need to do three "good" things to alleviate long-term "conflict".

According to reports, the three things proposed by India are

1: Chinese smartphone companies hire Indians as management of local branches

2: Indian dealers must occupy a more important position in the local sales process

3: Chinese companies must jointly produce smartphones with local Indian companies

Currently, Xiaomi (India) An Indian manager has been hired, but OPPO and vivo have not taken any relevant action yet. Some media said that although Xiaomi hired Indian managers, it was still the Chinese management who gave the orders. Starting from April, vivo will cancel its agents in New Delhi, Punjab, and Haryana and set up Indian dealers. In addition, OPPO, vivo, Xiaomi, etc. are or are discussing cooperation with local Indian electronic product manufacturers such as Dixon and Carbon.

Industry insiders revealed that it is true that Chinese mobile phone brands have transferred production to local companies in India. "It should not be fake to change dealers to Indian companies." The production and operation strategies of Chinese smartphone companies in India has quietly changed, "They are seeking to use India as an important production and export center overseas." "By stabilizing India, we can radiate and expand exports to countries surrounding India and continue to maintain the overseas market advantages of Chinese mobile phone brands."

Data shows that the Indian market performed steadily in 2023, with shipments reaching 152 million units. Among them, Samsung ranked first with a share of 18%, which was the first time since 2017, vivo ranked second with a share of 17%, Xiaomi finally ranked third, realme and OPPO ranked fourth and fifth respectively. .

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