IBM will lay off employees, marketing and communications departments will be hardest hit

According to people familiar with the matter, IBM notified employees in its marketing and communications department on Tuesday that the company will be laying off personnel. IBM Chief Communications Officer Jonathan Adashek officially announced the news in a brief meeting that lasted about seven minutes.

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The layoff plan is closely related to IBM’s recent artificial intelligence (AI) strategic adjustment. In December last year, IBM CEO Arvind Krishna announced that the company was comprehensively improving employees' AI skills. In August, IBM announced plans to replace nearly 8,000 positions with AI technology. In January 2023, IBM announced on the earnings call that it would lay off 3,900 people.

This site noticed that this layoff is part of another round of layoffs in the U.S. technology industry. According to statistics from the website Layoffs.fyi, 204 technology companies have laid off nearly 50,000 people so far this year. January was the biggest month for layoffs in the tech industry since March last year, with Google parent Alphabet, Amazon and game engine developer Unity all announcing layoff plans.

IBM has achieved growth in the past few years, but expansion momentum remains weak. Although fourth-quarter earnings beat expectations, revenue grew only 4% year over year. Chief Financial Officer James Kavanaugh discussed the challenge of rebalancing human resources during the earnings call.

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