How to improve Dianping’s star rating. Introduction to methods to improve star rating.

php editor Apple introduces to you "How to Improve Dianping's Star Rating". In the highly competitive catering industry, improving star rating is the key to attracting more customers. Through excellent service, a well-designed menu, and a precise marketing strategy, you can improve your Dianping star rating. This article will introduce you in detail how to improve your star rating to help you stand out on the Dianping platform and attract more customers' attention and praise.

Introduction to Dianping’s methods of improving star rating:

　1. Star rating ideas

The key to improving star rating is to accumulate a large number of sales. Increased sales will bring more positive reviews, and positive reviews are a prerequisite for filtering out selected reviews. Therefore, sales volume plays a vital role in this process and is the first factor that affects star ratings.

Sales volume is related to traffic, decoration, projects, prices, activities, etc. Only by continuously optimizing content can sales be increased. There must be hot-selling projects, and low-price registration activities should be carried out in the early stage; at the same time, hot-selling projects must have price advantages. In the early stage, the store weight is low and the traffic is not much. The rich boss can do some promotion in the early stage to attract traffic and increase sales.

In addition, new stores involve a time factor.

In the first month, the platform provided the most support. This month, you need to seize the opportunity, complete the new store tasks, sign up for new store support, there will be ranking support activities, and low-price starting activities. While accumulating quantity, accumulate evaluation at the same time. It is feasible to achieve more than 10 selections in the first month. Only 10 selected items will display the initial star rating, usually 3.8 points. If you miss the first month of support and try to increase sales at a low price later, it won’t happen so quickly.

If you miss the first month of support, and then try to increase sales at a low price, it won’t be that fast. Basically, the traffic will decline from the second month. Without enough volume and enough reviews, the star rating will be stuck at 3.9, which will continue to be sluggish for a period of time.

　2. Stages of promotion

Dianping’s star rating of 4.0 is a hurdle; merchants that cannot pass 4.0 will have relatively low traffic and will not have a brand rating. Before getting a score of 4.0, the focus should be on evaluation to ensure service quality and avoid negative reviews. The early stage is the most difficult stage and generally takes 1-2 months to complete. Once the accumulation of positive reviews exceeds 4.0, the traffic will rebound significantly. Once you have a normal amount, it is relatively easy to increase your score.

　3. Selected operations

The premise of a selected evaluation is that the evaluation has a star rating, and the evaluation text should be no less than 15 words. Finally, the content should be rich in textual expressions, able to convey the author's feelings, and have higher reference value to other consumers. High-quality and high-quality reviews are more likely to be selected. Warm reminder: Negative reviews will generally be included in the selection.

4. Bad reviews affect star rating

If a store accumulates a lot of bad reviews, its score will increase slowly. There are many negative reviews, indicating that the store has product or service problems, causing customer dissatisfaction. Therefore, optimizing internal processes to provide customers with a better experience is more important than giving good reviews. With smooth internal management and high customer experience, it is natural for customers to promote word-of-mouth, otherwise it will become a deliberate push for praise, promotion, etc.

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