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iPhone's competitiveness continues to decline: Price cuts are Apple's 'trick' to save sales!
- WBOYforward
- 2024-03-11 18:50:10916browse
News on March 11, according to media reports, as of the latest data, Nvidia’s market value is as high as 2.19 trillion U.S. dollars, and the gap with Apple is getting smaller and smaller.
Market institutions believe that the increase in stock prices reflects the company's growth. Although Nvidia's revenue scale is still not comparable to Apple, the positive signals released by the latter are stronger than Apple.
At present, iPhone not only lags behind the Android camp in AI, but also has been slow to follow up in terms of folding screens. There are reports that Apple will postpone the release of the first folding screen iPhone until 2026. Compared with internal Expect to be late.
Data from Counterpoint Research shows that Apple’s smartphone sales in China fell by 24% in the first six weeks of 2024, falling from first place last year to fourth place, overtaken by vivo, Huawei and Honor.
For many years, iPhone has relied on brand appeal and user loyalty in China. Behind Apple’s decline in sales is the weakening of brand appeal, which may have a longer-term impact on the company.
Now Apple's "trick" to save mobile phone sales in China is to reduce prices. During the "Double 11" period in 2023, the price of the iPhone 15 Pro Max, which was only released for two months, was reduced by more than 1,500 yuan.
In mid-January 2024, Apple China’s official website launched a limited-time event, and you can enjoy up to 800 yuan in savings when purchasing designated products; during the “Women’s Day” period, the price of the iPhone 15 series in the Apple Store Tmall flagship store was lower than The initial price dropped by 1,000 yuan.
Some people believe that although Apple still has a variety of marketing methods, including price cuts, it cannot solve the core problem of declining product power. If new products remain tepid, its valuation may further deteriorate. deterioration.
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