Kuaishou issued an announcement on adjusting the operating rights of some alcohol brands

php editor Xiaoxin Kuaishou issued an announcement on adjusting the operating rights of some alcoholic brands. According to the announcement, Kuaishou will adjust the marketing and promotion rights of some alcohol brands to standardize platform content and ensure user experience. This move will have a certain impact on the marketing activities of alcohol brands on the Kuaishou platform, and will also bring a refreshing content environment to users.

This announcement will be released on March 8, 2024, and will come into effect on March 15, 2023.

1. Core adjustments:

Added qualification upgrades for merchants of some brands and series of brands.

The specific revisions are as follows:

2. Handling of illegal products

2.1. Product listing requirements

Merchant sales The above-mentioned controlled brand products must be strictly implemented in accordance with the above rules. Products that do not comply with the regulations are prohibited from being released.

2.2. Management of existing products

14 days after the release of this announcement, the platform will clean up the illegal products that have been put on the shelves. The measures are as follows:

The merchant store type is an individual industrial and commercial household. , the platform will deactivate the released controlled brands and remove the corresponding products from the shelves.

If the merchant's store type is an ordinary corporate store, it must submit relevant brand authorization qualification information in the store qualifications within 14 days, and it can only operate after the platform has passed the review. If it is not submitted within the time limit, the platform will invalidate the corresponding brand and remove the corresponding brand products from the shelves.

3. Handling of Illegal Merchants

Merchants publishing the above controlled brand products shall comply with the above requirements; if categories are mislisted, brands are inconsistent, etc. are used to avoid platform review, the platform will follow the "Kuaishou" The "Small Store Merchant Violation Management Rules" will deduct points, remove all products from the shelves, prohibit the listing of new products, and pay liquidated damages for illegal merchants.

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