Xiaopeng Motors CEO He Xiaopeng: Mr. Lei must be under a lot of pressure, but there are great opportunities

Recently, "China Entrepreneur Magazine" published an exclusive interview with He Xiaopeng, CEO of Xpeng Motors. He conducted an in-depth discussion on the current competition situation in the auto market, the company's development plan, Xiaomi Motors and other topics.

When talking about the increasingly fierce competition in the auto market, He Xiaopeng expressed a calm attitude. He believes that market competition is the norm. By rationally allocating resources and improving capabilities, we can maximize value in competition. Currently, with the decline in market demand and the improvement of production efficiency, new brands are emerging one after another, the pace of technological change is accelerating, and industry competition is becoming increasingly fierce. However, He Xiaopeng also looked forward to the future market structure, predicting that with the reduction of competitors and the slowdown of technological change, the market will gradually stabilize.

Although Xiaopeng Motors’ sales in February were only more than 4,000 vehicles, He Xiaopeng is still confident about the company’s future. He said the company is expected to maintain monthly year-over-year growth in the first half of the year, and year-on-year growth in the second half is expected to exceed 100%. Although market changes have brought challenges to companies, He Xiaopeng said frankly that he believed these difficulties were only temporary. He remains optimistic about Xpeng Motors' annual sales target of 280,000 vehicles. He Xiaopeng believes that the company will continue to strive to innovate and improve product quality and performance in future development to meet consumer needs. He emphasized team cooperation and efforts, as well as a keen sense of technological innovation and market competition. Despite facing some challenges, He Xiaopeng

He Xiaopeng talked about many exchanges with Lei Jun and mentioned the competitive pressure faced by Xiaomi Motors. He said he was not overly worried because he believed Xiaomi had unique advantages. He believes that as long as Lei Jun can give full play to these advantages, Xiaomi Motors will have huge development potential.

According to the editor’s understanding, He Xiaopeng has talked about the difficulty of building a car on many occasions, and also mentioned the topic of Lei Jun building a car. He said on the "Liang Jian" program in December last year that building a car is a long and complicated process that requires patience and perseverance. As for the question of whether Lei Jun was "coaxed" by him to build a car, He Xiaopeng denied it and revealed that he had suggested that Lei Jun build a car. When Lei Jun announced his entry into the automotive field in 2021, He Xiaopeng also said that he had always supported Lei Jun's decision-making.

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