Zhu Huarong, chairman of Changan Automobile, warned: 80% of car brands will disappear! How is your car?

According to news on March 5, the bells of the Spring Festival in 2024 have not yet faded away, and the Chinese automobile market has already been turbulent, setting off a price war. Faced with such drastic market changes, the industry has speculated, where will this storm in the auto market lead the industry?

Zhu Huarong, chairman of Changan Automobile, spoke out at a recent public event. He believes that China in 2024 will The automobile market will become more competitive, and the knockout race in the new energy field will become increasingly fierce. He warned that competition among enterprises will not only focus on cost and price, but also expand to the technical level, and even extend from the domestic market to the international market. Zhu Huarong predicts that by 2024, the top ten car companies by sales will account for nearly 85% of the market, and in the next few years, up to 80% of brands will face the dilemma of suspension.

In this context, Zhu Huarong emphasized that if car companies want to gain a foothold in the brutal market competition, they must seek differentiated competitive strategies and paths. This includes accelerating the research and development of core technologies, broadening market channels, and building the core competitiveness of enterprises in the new era of digitalization and intelligence. He believes that this will be the most important task for car companies at this stage.

# Wang Du, assistant to the president of the China Automobile Dealers Association, also analyzed the recent wave of price cuts for new energy vehicles. He pointed out that the main reason for the price reduction is that my country's new energy vehicle companies have developed rapidly and expanded in scale, giving them the ability to compete with traditional fuel vehicles. Experts believe that new energy vehicle companies aim to further enhance the competitiveness of new energy vehicles in the market by cutting prices and promoting the slogan that "electric vehicles cost less than fuel vehicles." This price war also promotes the recognition and market share of new energy vehicles in the minds of consumers.

Judging from the development trend of the entire industry, the domestic automobile market has entered a stage where new energy vehicles are accelerating the replacement of traditional fuel vehicles. Many industry insiders said in interviews that the competition in the auto market in 2024 will be unprecedentedly fierce, and cutting prices to gain a larger market share will become an inevitable choice for many auto companies. In this war without gunpowder, whoever can seize opportunities, quickly adjust strategies, and continue to innovate may become the final winner.

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