Apple's new MacBook Air still sticks to 8GB of memory: storage upgrade becomes a profit growth point

According to news on March 5, Apple has recently upgraded its MacBook series product line, and the new MacBook Air still has an 8GB memory version. This decision shows that Apple is well aware of the key role of memory in product pricing and profits, and therefore provides memory upgrade options to increase profit margins.

For many Apple computer users who need to perform high-performance tasks such as video editing, 8GB of memory usually cannot meet their needs, forcing them to consider upgrading the memory. Bob Borchers, Apple's vice president of global product marketing, mentioned in an interview with the media that although the new MacBook Pro is only equipped with 8GB of memory, due to Apple's optimization of memory management, its performance may be the same as that of some other systems equipped with 16GB of memory. equipment is comparable.

#However, Apple’s pricing strategy for memory and storage has always been controversial. Compared with the trend of the Windows camp starting to provide standard 16GB memory and 512GB storage, Apple still insists on 8GB memory and 256GB storage as the starting configuration. In addition, Apple's costs for memory and storage upgrades are relatively high. For example, upgrading the memory from 8GB to 16GB requires an additional US$200, and upgrading the storage capacity from 256GB to 512GB also requires an additional fee. This strategy has allowed Apple to make considerable profits on storage.

It is understood that Apple has adopted similar storage and pricing strategies in its various product lines, such as the iPhone series. Even as storage technology costs continue to fall, Apple achieves high profit margins by offering different storage capacities and pricing options. This shows that Apple's strategy on storage and pricing is well thought out.

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