Time flies like water, but your original intention will never change! The 2024 ChinaJoy Hardcore Game Exhibition Area is now recruiting investors!

With the end of the holiday, the “online temple fair” of the gaming industry has gradually come to an end. In the Spring Festival promotion activities of various companies, the production of live-action New Year short films is becoming the "standard feature" of various ace games. The high-quality works presented can accelerate the game brand out of the circle and accumulate positive public reputation, which can be called Kill two birds with one stone. With the ambition to break through the industry and its massive attributes, the game has invested more in the production of New Year short films for more than five years, focusing on reflecting the strategic focus of the game at this stage, which can be said to be "specialized in strategy."

For upcoming games, Lunar New Year short films can also play a promotional role. Take the AAA game "Black Myth: Wukong" that has been in preparation for many years as an example. On the fifth day of the Lunar New Year and Valentine's Day, the game released a metaphorical theme preview short film "How did you fall in love with him". The film lasted 13 minutes and 28 seconds. , using the scene of a couple going home for the New Year and discussing when to get married to appeal to players, please wait another six months for the game to be launched in August. In less than 12 hours after this short film went online, it has been viewed 626,000 times and received 13,000 comments. At the end of the film, there are subtitles: "Spring comes and spring comes, flowers wither and bloom. Time is like water, but infatuation will never change." There are also interpretations from various experts in the comment area of ​​the film, which clearly shows the eager anticipation of the player community for "Black Myth: Wukong", "the first domestic AAA masterpiece".

Going home during the Chinese New Year is a collective sentiment among the public, which can easily arouse a sense of resonance and involvement. Players can also see game scenes related to themselves outside the game, which makes it easier to enhance the player's sense of belonging, and even Breeds a sense of pride and honor. On this basis, the content of the short film strengthens the emotional connection with the real world, and can give players subconscious guidance, that is, put the emotions and emotions established in the game into real life, eliminating the sense of separation between the two dimensions and the three dimensions - after all, the three dimensions The way to package the second dimension is to concretely break the dimension. During the Spring Festival, the public is more relaxed. The form of New Year's short films can quickly shorten the distance with users and drive the growth of potential players; content with emotional significance can also deeply cultivate the player group, create emotional value, and provide a richer content experience. As a super digital medium that is both interactive and interesting, games are no longer just entertainment and leisure products for players, but an important tool for inputting and guiding information about humanities and people's livelihood.

At the beginning of the new year, both those working in the game field and the majority of players are looking forward to dark horses coming out after the Spring Festival, so that there will be more exciting and beautiful games in the next Spring Festival. Short film released. It is worth focusing on that the National Press and Publication Administration released the latest batch of domestic game version numbers on February 27. A total of 5 game approval changes and 111 games passed the review, among which "Black Myth: Wukong" is impressively listed. The game is now available on Steam and Epic Games Store wishlists, and will soon be available on PlayStation 5 and Xbox Series X|S. According to SteamDB data, "Black Myth: Wukong" is about to become the first one in the Steam attention rankings. VGC, a well-known foreign game media, previously issued an article stating that as China’s game industry rises and establishes a foothold in the Western market, “Black Myth: Wukong” is undoubtedly its shining beacon and is expected to leave a mark in the Souls game. It will be It will go on sale on August 20, 2024. This is also the Year of the Dragon in China. It is almost certain that this will be an important moment for China’s high-end hardcore games. This means that the majority of gamers and players who are eagerly waiting for the era of domestic 3A masterpieces are in urgent need of a stage and social scene where they can meet like-minded friends and discuss game skills and experiences together; it allows players to communicate face-to-face with developers and understand the game. Create background stories; you can also participate in various exciting activities and competitions to show your strength and talent. In order to better respond to the expectations of gamers and manufacturers and meet the preferences of different players, the 2024 ChinaJoy Hardcore Game Theme Exhibition Area came into being. It will bring together global game manufacturers to bring exciting and cool game works and fully display the game. The charm provides players with an unprecedented trial experience!

As one of the most well-known and influential annual events in the global gaming and digital entertainment field, the 21st ChinaJoy 2024 will be held at the Shanghai New International Expo Center from July 26 to July 29. And announced a new exhibition slogan: "Travel" is where the original intention is, and the excitement is endless! (English translation: Stay True, Game On.) The organizers of the exhibition will continue to strengthen the exhibition's game-centered positioning, further upgrade the exhibition's various functions, and attract more core game users to visit the exhibition through a series of measures. 2024 ChinaJoy will closely focus on the current hot spots in the game industry and cooperate with the product promotion demands of the majority of game exhibitors. It will make a new planning and layout for the overall category classification and exhibition area setting, pay more attention to the game experience, and strive to make global industry exhibitors more Targeted and more accurate reach and coverage of target user groups, especially core game players and Generation Z people. On this occasion, this year's ChinaJoy will build a hard-core game themed exhibition area for the first time, aiming to further strengthen the game attributes of ChinaJoy exhibition and set up an exclusive area for hard-core games based on game categories. Through immersive game trials, you can have a more intuitive understanding. , experience the latest game works, create a cooler and more hard-core game atmosphere, and build the best experience and social scene for core users of offline games.

The exhibits in the hardcore game themed exhibition area are mostly console and PC games. The target audience is more clear, and product quality pays more attention to details and depth. Therefore, the industrial value becomes increasingly prominent. . Many high-quality, high-tech, and high-profile top game masterpieces will gather here, allowing players to experience the latest and hottest top games in today's global game market up close! Through the immersive trial experience, players can more intuitively understand and feel the game's performance in various aspects such as picture quality, sound effects, and operations. At the same time, there will also be a wealth of interactive links set up in the exhibition area to allow players to fully experience the fun and charm of the game. High-quality game masterpieces from all regions, all platforms, and all types are gathered here. It aims to provide a high-quality display platform for game manufacturers and players at home and abroad, cooperate with more vertical professional game media for publicity and promotion, and help game manufacturers more efficiently. Reach core player groups. The four-day exhibition is full of excitement and benefits. It will undoubtedly bring a new game-themed experience to the players, ignite everyone's passion and let the adrenaline surge!

At present, the investment promotion work for the 21st ChinaJoy in 2024 has been fully launched. Enterprises in the industry are welcome to contact the organizer to discuss participation in the exhibition. I believe that 2024 ChinaJoy will become an annual event that attracts the attention of global gamers! We sincerely invite domestic and foreign industry companies and players to attend the grand event and share the prosperous times! The original intention of "traveling" is there, and the excitement is endless! Multiple resonances, endless fun in "touring"!

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