Bose partners with fashion brand Kith to launch limited edition Ultra Open Earbuds

According to news on January 19, Bose launched a product called Ultra Open today. Earbuds' new open-back headphones, this unique design allows it to be clipped on the ears, echoing the style of Huawei's FreeClip headphones. This headset not only allows users to enjoy music, but also fully perceives the surrounding environment, breaking through the traditional headset experience. In terms of selling price, Ultra Open Earbuds are priced at US$300, which is approximately RMB 2,163.

The first batch of Ultra Open Earbuds products are limited editions designed in collaboration with fashion lifestyle brand Kith. The unique font of the Kith brand is carefully engraved on the earphones and charging case, adding a unique style to "Kith for Bose Ultra Open Earbuds". This limited edition headset will be sold on Kith’s online store and physical stores on January 22, and the quantity is said to be very limited.

According to the editor’s understanding, Ultra Open The ear clips of Earbuds adopt an innovative cufflink shape, with rounded and smooth edge design, and a refined and fashionable appearance. They are more like a trendy accessory than a traditional earphone. This design not only avoids the problem of ear clogging, but also ensures wearing comfort and will not cause discomfort even if worn for a long time.

In addition to the limited release and higher price, Bose has not announced other details of Ultra Open Earbuds, such as battery life, waterproof performance and other technical specifications. This information will be released gradually in the future. Obviously, Bose hopes to bring more attention to this new product through this unique release method.

In recent years, Bose has mainly focused on improving and updating its old products, such as design and sound quality, QuietComfort Ultra Earbuds and The differences between the QuietComfort Earbuds II are not noticeable. Likewise, the QuietComfort Headphones are similar to the QuietComfort 45, with improvements in terms of software upgrades. Therefore, the launch of Ultra Open Earbuds will undoubtedly bring new surprises to people.

Bose previously launched Sport Open Earbuds, an open-ear headset, but it was discontinued in 2022. Despite the mediocre market response, Bose is obviously still optimistic about the market potential of this type of headphone. So they decided to try again, this time with a new design, hoping for better results.

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