Huawei surpasses Apple again! The tablet market is on the rise again, who is in charge?

The latest quarterly tracking report released by International Data Corporation (IDC) shows that China’s tablet market shipments in the fourth quarter of 2023 were approximately 8.17 million units, a slight decrease of 5.7% from the same period last year. Shipments in the consumer market fell by 7.3% year-on-year, while the commercial market showed a year-on-year growth of 13.8%.

In the fourth quarter of 2023, Huawei successfully surpassed Apple and became the leader in China's tablet market shipments. From Q3 in 2019 to Q1 in 2020, Huawei once again topped the Chinese tablet market. Although Apple once regained the top spot, Huawei once again took the lead due to its strong market performance. This achievement demonstrates Huawei's continued growth in the Chinese market and proves consumers' recognition and trust in its products.

According to the editor’s understanding, China’s tablet market shipments in 2023 dropped by 4.5% year-on-year, and the market is still in an adjustment cycle after continuous increases. IDC analysis believes that the development momentum of China's tablet computer industry is still good. Benefiting from changes in social lifestyles and the promotion of inherent technical factors such as mobile Internet multimedia technology, terminal platform capabilities, screen technology, and high-performance storage, tablet computers are gradually moving out of the home. Become an important part of personal mobile computing terminals.

In addition, the report also details the top five players in the Chinese tablet market in 2023 Manufacturers and their market shares and changes. Huawei, Apple, Xiaomi, Honor and Lenovo ranked in the top five respectively, and they competed fiercely in the fierce market competition. These manufacturers strive to maintain a competitive advantage in the market by continuously innovating and improving product performance to meet the growing needs of consumers. This change in market share also reflects consumers' preferences for different brand products, and manufacturers need to constantly adjust their strategies. In the fourth quarter of 2023, the overall price trend of the tablet market shows that various brand manufacturers passed the "Double Ten" "One" and year-end promotion season to launch more cost-effective products. This strategy not only successfully attracted more new customers, but also effectively increased market share. According to IDC data, the average unit price of China's tablet computer market in the fourth quarter of 2023 dropped by 2.5% compared with the previous quarter. Comparing the data for the same period last year, the market share of products priced below RMB 2,000 has increased significantly, while the market share of high-priced products priced above RMB 4,000 has declined rapidly.

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