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Apple's self-driving car project "Project Titan" failed, with tens of billions of investments wasted
- WBOYforward
- 2024-03-02 15:37:111207browse
According to the New York Times, Apple invested more than 10 billion US dollars (approximately 72.1 billion yuan) in developing the self-driving car project "Project Titan", but regrettably announced its failure. The project has experienced many challenges and difficulties since its launch in 2014, and was finally terminated earlier this week.
The report pointed out that although Apple CEO Cook has high hopes for the project, members of the automotive team are well aware of its difficulty. On the one hand, the manufacturing cost of self-driving electric vehicles is high, requiring at least US$100,000, and profit margins are limited, and market competition is extremely fierce. On the other hand, Apple has encountered many difficulties in developing the software and algorithms required for autonomous driving and has been unable to make breakthrough progress.
It is understood that Apple invested a lot of resources in "Project Titan", but ultimately did not achieve the expected goals. Over the past decade, the program has gone through four leadership changes and multiple changes in size. Internal staff were less than optimistic about the project, with some even dubbing it the "Titanic disaster."
With the termination of Project Titan, more than 2,000 employees will face the challenge of reassignment or layoffs. Apple said it will apply the experience accumulated from the car project to other devices, including AI headsets with cameras, robot assistants and augmented reality devices.
There were rumors that Apple considered acquiring Tesla to advance its self-driving car project, but ultimately decided to develop its own cars. However, Apple's ambitions in the field of self-driving cars have not made substantial progress.
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