Pre-orders for Apple's new product Vision Pro exceed expectations, shipments are delayed and market demand remains to be seen

Apple announced that its latest product, Apple Vision Pro, has begun accepting pre-orders for the US market since January 19th, and the official release time is scheduled for February 2nd. This product is priced at US$3,499, which is approximately RMB 25,193.

Apple usually ships products in advance to ensure that pre-order users receive their ordered devices on the day the new products are launched. It is reported that since it started accepting pre-orders last Friday, Apple has begun to arrange shipments intensively, and some pre-orderers can already track the status of their orders through UPS.

Although Apple usually cooperates with express companies to arrange shipments in advance to ensure that products are delivered to consumers on time on the launch day, this time for the new Apple Vision Pro That's no exception. February 2nd will be an important moment for this product to meet the majority of users.

Well-known analyst Ming-Chi Kuo pointed out in a recent opinion that based on Apple’s stocking situation before opening pre-orders and the product’s shipping schedule, he expects Apple Vision to Sales of Pro will reach 160,000-180,000 units in the first weekend after it opens for pre-order. Facts also proved that his prediction was quite accurate-shortly after the pre-order channel opened, various Apple Vision models The shipping time of Pro has generally been extended to 5-7 weeks, showing that the market situation is in short supply.

However, Ming-Chi Kuo also raised a question that caused concern: Although Apple Vision Pro has not seen any obvious changes in shipping time 48 hours after it opened for pre-order. This may indicate that demand for the product may quickly decrease once the initial core fans and heavy users have completed their orders.

Despite this, Guo Mingxi still believes that it is not impossible for Apple Vision Pro to reach 500,000 units shipped this year. However, he also emphasized the need to pay close attention to changes in market demand and application updates in order to more accurately assess the market prospects of this product.

It is understood that Apple has always attached great importance to the performance of new products in the market and will promptly adjust production and sales strategies based on market feedback. For the newly launched Apple Vision Pro, its future market performance will become one of the focuses of the industry.

The above is the detailed content of Pre-orders for Apple's new product Vision Pro exceed expectations, shipments are delayed and market demand remains to be seen. For more information, please follow other related articles on the PHP Chinese website!