Heavy! Nezha Auto All In AI, joins hands with 360 Group to promote large model product NETA GPT on the car

Recently, Nezha Automobile and 360 Company signed a strategic cooperation agreement to jointly release the large-scale model product NETA GPT, which will apply advanced AI technologies such as 360 Intelligent Brain, search and digital human in cockpits and other fields to accelerate the implementation of "technological equality". The two parties also announced that the large model product NETA GPT will be first installed on Nezha L, the first SUV of Shanhai platform of Nezha Automobile, which will be launched in April, and will be pushed to users through OTA.

This cooperation is another major breakthrough for Nezha Automobile in the field of automotive intelligence. With the support of NETA GPT, Nezha Automobile will not only realize large-scale mass production of AI native functions and put them into vehicles at an early date, redefining the new smart cockpit experience, but also empower Nezha Automobile product development and design with large-scale model technology. field, entering a new era of China's automotive AI scene, and also expresses Nezha Auto's strategic ambition of All In AI in 2024, the year of the AI ​​explosion.

First of all, in the field of smart cockpit products, Nezha Automobile will create a smarter Nezha Assistant through the large-scale model product NETA GPT, and derive from this the car assistant, Search assistants, chat assistants, etc. can carry out smarter and more accurate conversations with users, making the car a truly intelligent mobile space. Among them, the car assistant uses the 360 ​​vector model and combines it with Nezha Automobile's exclusive knowledge base to promptly answer the problems users encounter when using the vehicle, such as "How to charge healthily", "How to adjust the steering wheel", etc. The search assistant and chat assistant use the 360 ​​search engine and 360 Intelligence to help users solve various problems encountered in daily life, provide users with more emotional companionship, and subvert the user's intelligent interactive experience.

Secondly, in terms of R&D implementation, Nezha Automobile will combine the advantages of 360 Company’s general model and Nezha Automobile’s vertical data, using the jointly built method to build a large vertical model exclusive to Nezha Automobile.

In addition to the fields of smart cockpit and smart R&D, Nezha Automobile is also exploring the application of large models in design, after-sales, customer service and marketing to achieve the purpose of reducing costs and increasing efficiency.

Currently, large AI models are comprehensively reshaping the human-vehicle interaction experience and even the industry ecosystem. The release and application of NETA GPT is an important improvement for Nezha Automobile in terms of product innovation, brand image, and market competition. Relying on this large model, Nezha Automobile will comprehensively build a technological moat for the intelligent era and accelerate the realization of the corporate vision of "making high-quality intelligent cars within reach".

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