Electricity is lower than oil, Ocean Dual Honor launches BYD Song PLUS Honor Edition, Seal DM-i Honor Edition launched

On February 29, BYD Song PLUS Honor Edition and Seal DM-i Honor Edition were officially launched, becoming the two more "Honor Edition" models of Haiyang.com after the Destroyer 05 Honor Edition and Dolphin Honor Edition. The launch of the two models on the same day reflects BYD's pricing power in the B-segment market, and also demonstrates BYD's determination to fully implement "lower electricity than fuel", promote new energy iterations of joint venture fuels, and lead the travel experience to a higher value confidence.

The Song PLUS Honor Edition DM-i model is priced at 129,800-169,800 yuan, with the new DM-i 71KM luxury model; the EV model is priced at 149,800-169,800 yuan. The more competitive price of RMB 189,800 adds new momentum to the title of "compact SUV sales champion".

The Seal DM-i Honor Edition is priced at RMB 149,800-219,800. At the same time, the 1.5L 121KM elite model and the 1.5L 121KM luxury model have completed a number of additional upgrades. It truly realizes "high-end configuration for entry-level and high-standard configuration for all series", and the user experience value is comprehensively improved.

Song PLUS and Seal DM-i have also made significant improvements in product strength and configuration while adjusting their prices. The two models will further accelerate the market penetration of new energy vehicles through low fuel consumption and high performance product experience.

Honor advancement, multiple renewal benefits are in progress

With the launch of Song PLUS Honor Edition and Seal DM-i Honor Edition, BYD has also prepared Multiple car purchase privileges, from the date of launch to 24:00 on March 31, if the car purchase is invoiced, you can enjoy 2 years of 0 interest, 4,000 yuan replacement subsidy, 2 years of free cloud services for the entire series, and car data when purchasing the Song PLUS Honor Edition ( 5GB/month) and other multiple benefits.

Purchase the Seal DM-i Honor Edition to enjoy 0 interest for 2 years, a 5,000 yuan replacement subsidy, and free charging piles and installation services for the first owner within 2 years from the date of purchase. and other car-purchasing privileges to maximize benefits to consumers and further reduce consumers’ car purchase and use costs.

Song PLUS Honor Edition: All series lower the threshold for car purchase, DM-i model adds 71KM luxury model

Through insights into users’ travel radius and car usage habits, Song PLUS DM-i Honor Edition The 71KM luxury model has been launched, and the price has reached 120,000, which lowers the purchase threshold of compact new energy SUVs, allowing consumers to have championship quality at a lower cost. At the same time, in terms of configuration, Song PLUS DM-i Honor Edition The entire series comes standard with high-value configurations such as a 12.3-inch full LCD instrument, mobile phone NFC digital key, six airbags, and 18kW DC fast charging, bringing consumers a more convenient travel experience and further enhancing the competitiveness of the Song PLUS series.

In China’s mainstream SUV market, the Song PLUS model is the first model to replace traditional fuel vehicles with new energy. The starting price and the same comprehensive and strong product strength fully explain the advantage of "lower electricity than oil". At the same time, with a higher value car experience, it opens a "full life cycle high value" competition model and accelerates the promotion of new domestic products. Energy marketization process.

Seal DM-i Honor Edition: One major interior addition, two major model upgrades, and all series value upgrades

Seal DM-i Honor Edition truly achieves entry-level and high-end configurations. Prices are adjusted as additional equipment is added. For the two entry-level models of 1.5L 121KM Elite and 1.5L 121KM Luxury, a new glossy gray interior color option has been added, and a number of additional equipment and upgrades have been carried out. The 1.5L 121KM Elite has been increased by 360° Panoramic images, upgraded 15.6-inch adaptive rotating suspension PAD, comprehensive intelligence upgrade; 1.5L 121KM luxury model adds ACC AEB ELKA, comprehensively improving users’ smart car safety in all scenarios, while adding front seat ventilation and heating, Adding 50W mobile phone wireless charging, double bonus of safety and luxury; bringing users a more convenient and comfortable high-value car experience.

Seal DM-i Honor Edition’s starting price for the entire series is as low as 149,800, achieving "lower electricity than fuel" in the early stage of car purchase, directly hitting the "bottom line of joint venture medium-sized sedans" ", allowing consumers to spend less on car purchases and have a benchmark-level high-value experience that far exceeds that of joint venture models of the same level; at the same time, with the support of DM-i super hybrid technology, Seal DM-i Honor Edition has achieved a car cost-effectiveness "Electricity is lower than fuel", it provides two pure electric driving ranges of 121km and 200km (NEDC working conditions), and the fuel consumption on electricity is as low as 3.9L per 100 kilometers, which greatly reduces the user's daily vehicle cost.

As a leader in new energy vehicles, BYD continues to lead the vigorous development of the new energy vehicle market. BYD's annual sales in 2023 will exceed 3 million vehicles, not only becoming the annual sales champion of Chinese automobiles, but also the global new energy vehicle sales champion. In 2024, BYD will take the lead in firing the "first shot in the Year of the Dragon" and officially open a new era of "electricity is lower than oil". On the surface it looks like a price war, but in fact it is a technology war and a system war across the entire industry chain.

The scale effect and the advantages of the entire industry chain have expanded. BYD has the initiative in product pricing, and its internal strength spills over and its advantages are amplified. On the one hand, it benefits from the advantages of vertical integration and the entire industry chain; on the other hand, BYD's scale effect has made its cost control capabilities increasingly sophisticated.

With the launch of BYD Ocean Song PLUS model and Seal DM-i Honor model, while the price has been reduced, the model configuration and product strength have been significantly improved to compete for the "low electricity to fuel ratio" The pattern has added powerful new members to accelerate the process of new energy in their respective market segments and bring users a stress-free and high-value travel experience.

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