Priced from RMB 109,800, all-aluminum electric four-wheel drive, the SUV trend leader iCAR 03 is officially launched

On February 28, iCAR 03, the all-aluminum electric four-wheel drive and SUV leader, was officially launched. A total of 6 models were launched with official guide prices ranging from 109,800 to 169,800 yuan. This is the first time that a pure electric A-class SUV model has sold for more than 100,000 yuan. interval.

iCAR 03 is specially designed for early adopters with a young mentality. It leads the market with its trendy square design, unexpected control, and intelligent equality. It also understands the thickness of young people’s wallets and provides highly competitive products. The price provides more choices for young people and truly achieves "young people's cars have young prices."

At this press conference, iCAR 03 announced that users who purchase a car from now on can enjoy lifetime vehicle and three-electricity warranty, free rescue (first private user) four-wheel drive long-term warranty For a limited time, Dading users of the endurance smart driving version will receive lifetime free access to advanced driving assistance functions. There are also multiple benefits to truly make users worry-free when purchasing a car. For details, please consult iCAR user experience centers in various locations.

As a new power brand of Chery New Energy, iCAR targets young people and is positioned as a brand for young people. At the launch conference of iCAR 03, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said: iCAR must be the coolest, trendiest, safest and smartest in the price range of 100,000-150,000, and it will definitely take advantage of the trend and become an instant hit!

Building excellent cars for young people

As a travel tool specially created for young people, iCAR 03 adopts the square box shape design aesthetics and strives to create a fashionable travel vane. With uncompromising tough lines and square shapes, it breaks tradition, is extremely pure, coexists retro and modern, evolves a new trend in the image of pure electric SUVs, and leads the urban spirit of attack and conquest.

True user insights not only come from style and function, but also from a deep understanding of young people’s lifestyles. iCAR 03 provides an intuitive operation interface with a 15.6-inch ultra-wide-view central control screen, which is beautiful and practical. It can also realize L2-level intelligent driving assistance functions, and can achieve more personalized settings through later OTA.

Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of the iCAR brand division, said: Through the optimal combination of AI software and hardware, iCAR 03 achieves equal rights in intelligent driving, which is to reduce the price of high-end intelligent driving for young people. Beat it down.

Pure electric driving pleasure is written into product genes. The performance control of iCAR 03 is not emasculated because of its affordable price. A-class pure electric SUVs have always been in the 150,000-level, four-wheel drive More expensive, iCAR 03 redefines the product landscape. The two-wheel drive version is priced at RMB 100,000, and the four-wheel drive version can be owned for only about RMB 130,000.

In the four-wheel drive version with the most extreme performance, iCAR 03 is equipped with the only iWD intelligent electronically controlled four-wheel drive system in its class, which can realize intelligent switching between two-wheel drive and four-wheel drive. The front and rear dual-motor layout provides powerful The power is guaranteed, with a peak power of 205kW and a wheel torque of 4100N·m. It only takes 6.5 seconds to accelerate from 0 to 100km/h, and can change lanes and overtake with ease.

#In the process of exploring nature, we often encounter complicated road conditions. iCAR 03 meets the needs of all-weather urban travel. It uses iCAR's original Hunyuan super-strong chassis to bring class-leading all-terrain capabilities. The 8

#Since the establishment of the brand, iCAR has written safety into the original intention of the brand. In terms of body technology, iCAR 03 adopts an all-aluminum body, with a torsional stiffness of 31812N·m/deg, leading its class; in terms of configuration, it is equipped with 16 ADAS active safety configurations to provide the best safety features for the car’s occupants in all aspects. Protection; for the battery safety that new energy users are most concerned about, iCAR 03 uses high-quality batteries provided by CATL. The sandwich battery pack can withstand 2.2 tons of extrusion without deformation... All details are continuously refreshed to exceed industry safety standards. With the highest safety limit for pure electric vehicles in its class, iCAR 03 should be as safe as youthful and become the most distinctive brand label in the hearts of users.

iCAR 03 is the first car for young people

Young users in the new era are not satisfied with the ordinary life in the city day after day, and are eager to explore the vast and unknown world in the distance , they love life and pursue their dreams. iCAR is a brand for young people. In the future, at the product level, it will open up more modular function options to consumers, which is in line with users’ spiritual core of pursuing a better life.

At present, the iCAR ecosystem can provide users with cloud consultation, mobility scooters, free roadside assistance and other services, making driving more convenient and safer, and meeting young people’s desire for worry-free travel at a high level; there is also a specially created user tribe, Establish a user co-creation group, invite users to join the product co-creation organization, pay more attention to usage scenarios based on their own needs for cars, use user thinking to innovate marketing models to differentiate and compete, build new channel models to provide an experience beyond expectations, and create the coolest experience in users' minds s brand.

iCAR 03 is by no means just a means of transportation from point A to point B. It can be your companion on the journey or your playmate who expresses your personality. Since the delivery of iCAR 03, domestic modification players have opened their minds and various ways of playing it have emerged: outdoor off-road style, exquisite coffee stalls, band tour vehicles... It can be said that there are almost no two identical iCAR 03s on the road. It also fully demonstrates the car’s profound modification potential and playability.

At the press conference, two iCAR 03 owners who were on Mount Everest delivered speeches remotely. They congratulated the launch of iCAR 03 and shared their high-energy car experience during their exploration journey. Mr. Zhang said: "iCAR builds cars for young people, which is to build desirable, cool and valuable cars." The first product, iCAR 03, starts from the travel needs of young users. It does not roll or stack materials, but uses the system of a large manufacturer to provide users with the best basic guarantee, and brings users a car experience that other brands cannot or even imagine. , with its extremely pure square box design, unexpected control, and intelligent equality of an A-class car, it has become the car of choice for young people.

iCAR 03’s sincere pricing and rich configuration will have a positive impact on the pure electric SUV market. With its unique product charm and innovative design concept, it is expected to become an ideal choice for young consumers pursuing a new lifestyle. , and occupy a place in the market.

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