One article to understand global mobile phone shipments in the fourth quarter of 2023: Apple dominates the list and Huawei explodes

Market research agency Counterpoint Research recently released a market monitoring report for the fourth quarter of 2023. Global smartphone shipments in the fourth quarter of 2023 reached 323.2 million units, a year-on-year increase of 7% and a month-on-month increase of 8%.

According to report data, Apple grew by 2% year-on-year in the fourth quarter of 2023, with shipments reaching 23%, surpassing Samsung to become the first in global mobile phone shipments.

At the same time, Samsung’s sales dropped by 9% year-on-year, losing to Apple in the high-end market, Chinese OEMs such as Xiaomi in the mid-range market, and Transsion in the entry-level market. Despite this, Samsung still maintains its position as the world's top smartphone manufacturer in 2023 on an annual basis.

In terms of regional performance, the Middle East and Africa saw the highest annual growth in mobile phone shipments, while Europe saw the largest decline. In the Asian mobile phone market, Apple mobile phone shipments accounted for 18%, Xiaomi accounted for 14%, vivo accounted for 14%, OPPO accounted for 13%, Samsung accounted for 10%, and Huawei accounted for 7%.

Among the top five smartphone brands, Xiaomi grew the fastest in the fourth quarter of 2023, perhaps due to the best-selling digital series, with a year-on-year increase of 23% to 40.7 million units.

Honor achieved a healthy double-digit year-on-year growth of 27%, while Huawei achieved triple-digit leapfrog growth with its Mate 60 and other series of mobile phones released last year. It is the only one among the top ten OEMs to do this.

Editor’s comment:

The best-selling Xiaomi Mi 14 series in the fourth quarter of last year and Huawei’s strong return have allowed us to see from the side consumers’ expectations for smartphones. Preferences and pursuits. Currently, there is still a big gap between domestic mobile phone manufacturers and Apple and Samsung in the international market. They hope to speed up their overseas market deployment in the future and bring more mobile phone products that meet consumer needs.

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