2023Q4 global mobile phone shipments report: Apple ranked first with 23%, Samsung ranked second with 16%, Xiaomi ranked third with 13%, vivo ranked fourth with 7%, and OPPO ranked fifth with 7%

According to news on February 28, according to an infographic recently released by market research agency Counterpoint Research, global smartphone shipments reached 323.2 million units in the fourth quarter of 2023, a year-on-year increase of 7% and a month-on-month increase of 8%.

The main contents of the attached report are as follows: Apple grew by 2% year-on-year, surpassing Samsung and jumping to the top of the list in the fourth quarter of 2023. Samsung smartphone shipments fell 9% year-on-year in the fourth quarter of 2023, losing to Apple in the high-end market, Chinese OEMs such as Xiaomi in the mid-range market, and losing to Chinese OEMs such as Xiaomi in the entry-level market Transsion brand. Despite this, Samsung maintained its position as the world’s No. 1 annual smartphone sales throughout 2023. Among the top five smartphone brands, Xiaomi had the largest growth in Q4 2023, growing 23% year-on-year to 40.7 million units. Honor achieved healthy double-digit growth, up 27% year-on-year, while Huawei achieved triple-digit growth and was the only one among the top ten OEMs to achieve triple-digit growth. In terms of regional performance, the Middle East and Africa (MEA) region had the largest increase in annual shipments, while Europe had the largest decline. In the Asian market, Apple mobile phone shipments accounted for 18%, Xiaomi accounted for 14%, vivo accounted for 14%, OPPO accounted for 13%, Samsung accounted for 10%, and Huawei accounted for 7%. The complete report content can be clicked here.

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