Pudgy Penguins launches its own domain name .pudgy to enhance brand influence

Last week, Web3 wallet username service provider Unstoppable Domains announced its cooperation with the well-known NFT project Pudgy Penguins to launch usernames with the .pudgy suffix. This initiative aims to encourage more user participation and strengthen the connection between the brand and users. It is now open for purchase by all users, aiming to increase the participation and brand recognition of users in the circle.

Unstoppable partners with Pudgy Penguins

• Pudgy Penguins improves user engagement

Through this partnership, we will provide all Web3 users are offered the opportunity to purchase .pudgy wallet usernames without identity restrictions. This will help increase our brand awareness in this area, attract more potential target users, and create additional revenue.

Pudgy Penguins toys and Pudgy World provide an entry point for reaching potential user groups outside the circle, while the Web3 wallet username service is a new low-threshold product launched for existing chain users, aiming to expand the potential audience. group.

After accumulating enough potential users and brand value, Pudgy Penguins will be able to scale its business model more smoothly in the future.

• Unstoppable uses this cooperation to increase exposure

Unstoppable is a Web3 wallet username service provider that specializes in buyout systems, and represents those who use .pudgy There is no fee to renew your domain name.

This cooperation is undoubtedly a good opportunity for Unstoppable to increase exposure and conversions. However, the current services that Unstoppable can provide still have many shortcomings compared to ENS, the leader in the field. The most obvious one is the number of integrated projects. If the user uses a dapp that Unstoppable does not support, there will be no way to display the .Pudgy wallet username. .

Web3 project brand management

More and more Web3 projects are increasing their brand influence by providing exclusive wallet domain names. In addition to Pudgy Penguins this time, Uniswap and Coinbase have also launched their own wallet username to its own customers, and we expect to see more similar cases in the future.

As product specifications mature, major Web3 projects have begun to turn to brand management. In addition to operating community accounts and participating in exhibitions in the past, they have also begun to use points, VIPs, competitions, etc. to increase user participation, or It is to provide exclusive wallet usernames, joint cooperation, body toys and other methods to achieve more long-term business projects.

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