Yuanmeng Star appeared on CCTV Lantern Festival Gala, and new digital products became new cultural containers

At 8 pm on the fifteenth day of the first lunar month (February 24), the China Central Radio and Television Station's "2024 Lantern Festival Party" kicked off. The host said: "This year's China Central Radio and Television Station Lantern Festival Party can be enjoyed through the genuine Family Carnival You can use the party APP Yuanmeng Star or WeChat or QQ Yuanmeng Star mini-program to watch the live broadcast of the party and participate in lantern riddle guessing activities." Netizens exclaimed through barrages, social media, etc.: "It's so impressive!" and "It's so exciting! The atmosphere is great!"

When "Yuanmeng Star" meets the CCTV Lantern Festival Gala, when modern technology meets traditional festivals - "Yuanmeng Star" serves as the CCTV Lantern Festival Gala The only live broadcast scene of "Little Yuan Universe" allows the public to feel the fresh experience brought by digital technology while celebrating the festival.

New digital products have become new cultural containers

Watching lanterns and guessing lantern riddles are part of the Lantern Festival customs, which have been circulating for thousands of years and are still going strong today. When the host of the main station uses the "Yuanmeng Star" lantern riddle guessing stage to throw out riddles and interact with online and offline mass users, this new form of interpreting customs is a new exploration of the inheritance of excellent traditional culture.

It is worth mentioning that this Lantern Festival party is the first to be broadcast on the "Yuanmeng Star" App. It not only reflects innovation, but also reflects the "ideological A deepening of the integrated communication of art and technology.

In fact, "Yuanmeng Star" is not the first time to appear on the main station. It has also appeared in the CCTV New Year's Eve program before. Now that "Yuanmeng Star" and CCTV have reached a second cooperation at the Lantern Festival Gala, it once again proves that new digital products such as "Yuanmeng Star" are highly malleable and are constantly playing the role of new cultural containers.

Some experts pointed out that China’s game industry must take on the responsibility of mapping Chinese culture, interpreting Chinese culture, acquiring Chinese culture, and constructing Chinese culture through the joint efforts of the entire industry chain. responsibility. Indeed, game culture is essentially the spiritual activity and its products in game practice, and has unique advantages in symbol shaping, mechanism innovation, and cultural identity. The useful exploration of "Yuanmeng Star" in this aspect will help the digital expression of traditional culture and be more deeply rooted in the hearts of the people, which is of positive significance.

Not only delivers happiness, but also continues to "realize dreams"

For "Yuanmeng Star", in addition to cooperating with CCTV for the second time to deliver happiness, its investment and efforts in the field of public welfare are also Also worthy of attention.

In early December last year, "Yuanmeng Star" joined hands with the China Journalists Association to send the "Future Classroom" to Chengguan Middle School in Wenxian County, Gansu Province to help children in Dashan realize their dreams of scientific and technological exploration. Later, a "Future Classroom" was donated and built in Xinhe County, Hebei Province, bringing a technology "gift box" to young people, allowing them to touch the pulse of technology more intuitively and feel the charm of technology more truly.

On the day when the entire platform was launched, "Yuanmeng Star" interacted with @China Aerospace Space Creation to congratulate the successful launch of the Long March 5 carrier rocket and to aerospace workers who continue to explore unremittingly in the direction of "stars" They pay tribute.

Technology lights up children’s hearts, and wisdom enlightens the future. Let children in the mountains see a broader world, let the dream of science and technology light up in the hearts of children, and help them continue to realize their dreams on the road to growth. This is the original intention and mission of Yuanmeng.

"Little Yuan Universe" with unlimited potential

"Yuanmeng Star" has not been online for a long time, but its IP ecology has developed rapidly, opening up " Online and offline”, it can be called a “new star” with unlimited potential in the gaming industry.

Reviewing the development path of "Yuanmeng Star", we can find a simple fact: As a new genuine family party game developed by Tencent Tianmei Studio Group, its main focus is to build a relaxed and happy party with users. , allowing players from different circles and types to experience simpler and pure happiness.

Previously, this product had in-depth cooperation with Tencent Video since the internal testing period. Users can watch Tencent Video content with friends in the "Star Home" scene. Now, Yuanmeng Star has set up a large screen to "broadcast" the main station's Lantern Festival Gala in the square, giving users an additional option to watch the party with their friends, taking the concept of "little Yuan Universe" one step further.

According to reports, within one month of the launch of "Yuanmeng Star", tens of millions of user-created maps in various forms were created: there are cultural and creative maps featuring national style and intangible cultural heritage, and there are also high-tech maps. There are puzzle maps inspired by Mathematics and English Level 4, as well as competitive maps that incorporate "shooting PVE RPG". This scene not only reflects the creativity of users, but also reflects the diversity of this product.

If we say, the colorful "Star" world is inseparable from the creativity and wisdom of every user. Then, only by constantly actively exploring and constantly innovating can we win the value recognition of more users and achieve new breakthroughs in the field of digital entertainment.

"Let's realize our dreams and find ourselves together." The song "Let's realize our dreams and find ourselves together" adapted from "Yuanmeng Star" has quickly attracted the attention of public users since it appeared on the 2024 CCTV New Year's Eve Party. For "Yuanmeng Star", this cooperation exploration with the CCTV Lantern Festival Gala not only breaks through the existing impression of digital entertainment products among public users, but is also an important exploration towards its goal of building a small Yuanverse on a platform. As "Yuanmeng Star" stated in its official open letter, "Create a small metaverse for each player and provide a stage for every interesting soul to bloom." In the future, the structure of the "little metaverse" may continue to be enriched and expanded, becoming an important link that transcends the limitations of time and space and connects the real and virtual worlds.

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