Folding screen mobile phone shipments will increase by 25% year-on-year in 2023: Huawei is catching up with Samsung

According to the latest report from TrendForce, global shipments of foldable screen models will reach 15.9 million units in 2023, a year-on-year increase of 25%, accounting for approximately 1.4% of the overall smartphone market.

The report shows that although Samsung’s market share has dropped from 80% in 2022 to less than 70% in 2023, it still ranks first in the shipment of folding screen models.

In 2023, Huawei’s folding screen model shipments have risen to 12%, and the market share of brands such as Xiaomi, Oppo and Vivo has remained below 10%.

TrendForce pointed out that although the shipments of folding screen models are still growing year-on-year, there are signs of slowing down growth.

The agency believes that there are two main reasons for this sign. First, users of early folding models often face maintenance problems, resulting in low consumer retention rates for such products, and old users have no interest in such products. lack of confidence. Secondly, the current price of foldable models is still relatively high.

In addition, TrendForce predicts that the shipments of folding screen models are expected to rise to approximately 17.7 million units by 2024, an increase of 11%, and their share of the overall smartphone market will rise slightly to 1.5%. By 2025, The market share of this segment is expected to exceed 2%.

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