Nezha Automobile CEO responded to the postponement of year-end bonuses, emphasizing the company's commitment and persistence in difficult times

Recently, the extension of the year-end bonus promised by Nezha Automobile CEO and Chairman has attracted widespread social attention. Previously, the suspension of work and production of Gaohe Automobile caused concern about the operating conditions of domestic car companies, and the Nezha Automobile incident further stimulated public curiosity and discussion about the current situation of car companies.

According to the news, some netizens said that the CEO and chairman of Nezha Automobile promised employees before the new year that year-end bonuses would be paid at the beginning of the new year. However, after the start of work, employees were told that bonus payments would be postponed. This news immediately triggered a lot of speculation and discussion.

In response to this matter, Zhang Yong, CEO of Nezha Automobile, quickly responded in detail through a post. He first explained that the delay in provident fund payment was due to the corresponding delay in the deduction and collection time of the government provident fund center during the Spring Festival, and made it clear that the payment will be uniformly collected and deducted by the government provident fund center on Monday (February 26). , I believe other companies have encountered similar situations. Secondly, he mentioned that the salary for January 2024, which was originally supposed to be paid on February 15, has been paid to employees’ personal accounts in advance before the Spring Festival (before February 7), taking into account the Spring Festival. As for the issue of bonus payment in 2023 that employees are concerned about, Zhang Yong said that bonuses are related to performance appraisal. Currently, the annual performance payment coefficient and amount of employees are still under final review and confirmation, and it is expected to be completed in March. This information has also been Employees were informed internally.

Zhang Yong also emphasized that since 2016, the company has never paid out employees’ wages, bonuses and social security more than one day later. Even when it faced difficulties last year, the company never considered cutting wages or laying off employees. He admitted that some employees may not be used to living a hard life, so it is necessary to spread the cold to everyone and remind everyone to live a tight life. preparation.

It is reported that the cumulative sales of Nezha Automobile in 2023 will be approximately 127,400 vehicles, a year-on-year decrease of approximately 16%. Among them, sales in December were cut in half, with only 5,135 vehicles sold. Faced with severe challenges in the market, Zhang Yong, co-founder and CEO of Nezha Automobile, also rarely publicly expressed his dissatisfaction with his own marketing system at the end of the year, and reorganized the marketing team. He himself even took charge of marketing work, striving to Reversal of sales decline.

At this critical moment when Nezha Automobile is facing market challenges and internal adjustments, the postponement of the year-end bonus has undoubtedly had a certain impact on the company's image and market confidence. However, it can be seen from Zhang Yong’s response that the company still attaches great importance to the welfare and commitment of its employees and maintains a responsible attitude. In the future, whether Nezha Automobile can achieve a counterattack in the fiercely competitive market requires further market observation to evaluate.

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