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Give up the Chinese market? 'Magic: The Gathering' official announcement: Chinese physical cards will no longer be released in the future

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2024-02-23 18:46:251238browse

According to news on February 23, the official Wizards of the Coast announced today that it will no longer produce Portuguese version products after "Modern Horizon 3" and stop producing Chinese version physical card products starting from "Bloomburrow".

The complete announcement is as follows:

Magic: The Gathering physical card product language adjustment notice

As a world-renowned game, Magic: The Gathering has always been loved by players around the world. This year, we regretfully made this difficult decision: we will no longer produce Portuguese versions of products after "Modern Horizon 3", and we will stop producing Chinese version of physical card products starting from "Bloomburrow".

We know that this is a major change for Chinese and Portuguese players who love Magic: The Gathering, but this decision is not a denial of the players' enthusiasm. Please believe that we will continue to carry out Magic activities in these two countries and regions and ensure the continued supply of English version products.

We are well aware of the popularity of "Magic: The Gathering" in the Chinese community, and the impact this decision may have on many players who love this game. Please understand that this decision is not taken lightly and we remain committed to providing the best gaming experience and service to all our players.

After the release of "Modern Horizon 3", the languages ​​for Magic card products will include English, Japanese, French, Italian, German and Spanish. Although not all product categories are available in these languages, our main series and cooperation series will mainly focus on releasing products in the above six languages.

Give up the Chinese market? Magic: The Gathering official announcement: Chinese physical cards will no longer be released in the future

"Magic: The Gathering" can be said to be a veteran in the Chinese card community. Since the simplified Chinese version was launched in 1998, it has been 26 years now. The Traditional Chinese version, which was launched earlier than Simplified Chinese, has experienced two cancellations, the last time it was canceled together with the Korean and Russian versions. At that time, "Magic: The Gathering" also reduced its supported languages ​​to eight: English, Japanese, Simplified Chinese, French, Italian, German, Spanish and Portuguese.

Now "Magic: The Gathering" has further reduced the supported languages ​​​​to six, although many of them include Hasbro who has begun to reduce sources and the Simplified Chinese market is affected by the new entrants of "Yu-Gi-Oh!" and "Pokémon Cards" "compete. However, as a card game that has been deeply involved in the Chinese community for decades, stopping the production of Chinese cards will undoubtedly hurt those Chinese players among "all players" and lose the possibility of new players joining.

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