TrendForce predicts the global foldable screen mobile phone market in 2024: Samsung starts a battle to defend 60%, Huawei is expected to break through 20%

According to news on February 22, TrendForce recently released a report stating that global foldable screen mobile phone shipments will reach 15.9 million units in 2023, a year-on-year increase of 25%, accounting for approximately 1.4% of global smartphones.

The growth rate of foldable screen mobile phones will slow down in 2024

The agency estimates that global foldable screen mobile phone shipments in 2024 will be 17.7 million units, a year-on-year increase of 11%, and the proportion will rise to 1.5%. Its growth rate is low. In line with market expectations, it is estimated that the proportion will exceed 2% in 2025. The agency believes that there are two reasons that affect the development of folding screen mobile phones: Consumer stickiness is low. It is understood that users who purchase folding mobile phones for the first time have trouble with frequent repairs and lack of confidence in the product, resulting in When there is a need for replacement, it is very likely that a high-end smartphone flagship phone will be purchased instead of a foldable phone. The price of foldable mobile phones currently on the market has not yet reached the sweet spot for consumers, and it is difficult to rely on the price to achieve sales targets.

Brand aspect

Samsung is still the market leader, but overall its market share continues to shrink. Samsung's market share in 2022 will be about 80%, while it will be less than 70% in 2023, while Huawei's shipments will account for 12%. Other brands such as Xiaomi, OPPO, and vivo are all below 10%. Looking forward to 2024, Samsung’s goal for foldable mobile phones is the same as in 2023, with a market share estimated to be about 60%; Huawei has significantly increased its shipment target for foldable mobile phones this year, and its market share is expected to be Breakthrough 20%. Huawei just launched the 5G small foldable phone (vertical folding model) Pocket 2 today, with a starting price of 7,499 yuan, and Honor may also launch a small folding phone (vertical folding model) this year. All major smartphone brands have joined the folding phone competition, but Apple, the major mobile phone manufacturer, has not officially disclosed its plans for folding phones. Although news occasionally leaks out on the Internet that Apple is evaluating related major components around the folding machine and requires samples and testing of panels, hinges and other components, there is currently no clear information indicating that Apple will launch a folding screen mobile phone. However, it is foreseeable that once Apple confirms its plan to launch a folding mobile phone in the future, it will be a key driver for the growth of the folding mobile phone market. Attached is the original address, interested users can read in depth.

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