The self-operated business "Zhuhaojia" under the Douyin home decoration platform has adjusted its operation direction and will no longer sign new orders.

According to news from this site on February 22, according to Jiemian News, we learned from multiple people familiar with the matter that Douyin has recently adjusted the direction of its home decoration business, Zhuhaojia, and has not signed any orders. of customers are no longer signing new orders, and customers who have signed orders but have not actually executed them are being contacted for refunds. Zhuhaojia customer service also confirmed the above news, saying that after receiving the company's business adjustment notice, it was no longer possible to sign new orders.

In this regard, the relevant person in charge of the Douyin home decoration business platform stated that Zhuhaojia is a self-operated business under the Douyin home decoration business platform. This business has recently made normal business adjustments and will be converted into the exploration of home decoration business. Service guarantee model. Projects that have been started by Zhuhaojia will be in normal service, and the customer service hotline is also in normal operation (working days 10:00-19:00). The adjustment involves a small number of employees, and internal transfers have been prioritized.

According to this site’s understanding, Zhuhaojia launched an independent App in December 2022, which is affiliated to ByteDance’s home decoration business Zhuxiaobang. It mainly provides one-stop overall home decoration services, including whole-house design and standardized construction. And after-sales protection services. The Zhuhaojia App shows that the platform provides two packages of decoration services, and the quotations are slightly lower than other similar services. According to reports, Bytedance’s real estate and home decoration business are both handled by Zhu Shiyu, the former president of Douyin Life Services.

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