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According to this site’s report on February 21, Apple can earn approximately US$78.1 billion in revenue through software services every year, which accounts for approximately one-fifth of Apple’s total revenue. Due to the fees charged by Apple's App Store, many developers have conflicts with Apple, and some conflicts have even escalated into public confrontations.
Under strong pressure from EU regulations, Apple had to open its App Store "monopoly" channel to European developers last month, a move that allows other companies to launch third-party app stores on the iOS platform .
Although it has lost a charging channel, Apple has launched a new charging policy, which will lead to an increase in actual commissions for major manufacturers. Therefore, the new terms of the Apple App Store have been criticized as "malicious compliance". Although they technically meet the antitrust conditions, the actual effect is contrary to the original intention.
According to reports, both Meta and Microsoft are opposed to Apple's regulations and are pressuring the EU to reject Apple's new terms.
The EU is currently considering this matter carefully and will be prepared to take firm action once they determine that Apple's approach is inappropriate. It is possible that the dispute will eventually be resolved through legal means.
Microsoft:
We believe that active and constructive dialogue is critical to driving change and is key to moving toward more open platforms and greater competition. Apple's new policy may be seen as a step in the wrong direction. We hope they will listen to feedback from all parties and work hard to create a more inclusive future.
Meta:
Zuckerberg said that given the current situation, Meta may not choose to adopt Apple’s new terms in the EU. "I don't think the way Apple implements it will impact us too much because I believe developers will rarely choose to go into the alternative app stores they offer," he said. The executive emphasized his concern for Apple's new policy on Meta cautious about its impact.
He added, "They've made the process very cumbersome, which I think is completely contrary to the intent of the EU regulations, so I think it's very difficult for anyone, including us, to take seriously. Consider what they do."
Note from this site: Apple requires an additional fee of 0.5 euros per "user first install" per year after 1 million installs, and will also charge The commission is 17%, which is completely unacceptable to major companies whose products are all free apps, such as Meta.
In addition, third-party app stores must also pay Apple a fee of 0.5 euros/user per year, and they do not have a free interval of 1 million installations, so strictly speaking the "Apple tax" becomes a problem for large companies. More expensive.
Related reading:
"Microsoft executive calls Apple's new European App Store rules a "step in the wrong direction""
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