Sales of third-generation macarons are strong, and Hongguang MINIEV family's cumulative sales exceed 1.2 million

Today, SAIC-GM-Wuling officially announced the latest sales data of the Hongguang MINIEV family. By February 2024, the Hongguang MINIEV family, the "people's scooter", has achieved cumulative sales of more than 1.2 million units, locking the sales champion in the micro pure electric vehicle market. Leading the continued development of market segments and providing more choices for people's travel.

Sales continue to rise, and the third-generation Macaron has become a "sales force"

Looking back at the full year of 2023, the Hongguang MINIEV family achieved sales of 237,863 units The perfect ending once again demonstrated the product's huge advantages among models of the same level, and also reflected consumers' recognition and affirmation of Hongguang MINIEV models.

Since its launch in July 2020, Hongguang MINI EV has topped the global sales champion of a single new energy vehicle model seven times. Its share in the mini pure electric vehicle market once reached 75%, making it a popular choice for people to travel. As a high-quality choice, it also serves as a benchmark product in the mini electric vehicle market, driving the rapid growth of the entire market segment.

At the same time, the third-generation Macaron, which will be officially launched in mid-November 2023, has become another new force in Hongguang MINIEV family sales, with sales of 5,000 units in the first week of launch. In January 2024, the third-generation Macaron achieved a 50% market share among micro electric vehicles with a range of 200km, easily leading the market and making a good start for the sales of the Hongguang MINIEV family in the next year.

Excellent reputation and recognized by many parties, Hongguang MINIEV continues to advance

In addition to excellent sales and outstanding consumer reputation, Hongguang MINIEV has won many awards, Winning multiple awards in the media awards continued the Hongguang MINIEV family's tradition of "double harvest of sales and trophies".

At the end of last year, Hongguang MINIEV won the first place in new energy vehicle satisfaction in the 2023 China Quality Association with its outstanding performance in product strength, market sales and consumer satisfaction, once again proving the outstanding strength and extraordinary performance of the model. word of mouth. At the same time, Hongguang MINIEV also received a five-star index in the 2023 China Merchants Automotive Research Institute's China Electric Vehicle Fire Safety, which further verified Hongguang MINIEV's ultra-high standards for safety and created a safety guarantee that surpassed models of the same level.

Hard-core strength bonus, the third generation of Macaron makes its debut

Since its launch, Hongguang MINIEV models have become easy to drive, easy to stop, and The cost-effective products are favored by consumers. The third-generation Macaron, which was launched last year, continues the characteristics and advantages of the Hongguang MINIEV family. It iterates the product based on the feedback and demands of millions of users. It has been comprehensively upgraded in terms of appearance, fast charging, safety and comfort, providing users with Create a fashionable, safe and convenient travel partner and unlock more travel scenarios.

The overall wheelbase of the third-generation Macaron reaches 2010mm, and its space utilization rate in the horizontal and vertical directions is fully ahead of the same level of models, and it has a larger trunk space. Meet various applicable scenarios for users. The new car has been fully upgraded in appearance and interior. The appearance is retro and fashionable, and it adopts a fun aesthetic design language. It is available in 5 fun dual car colors: milk apricot coffee, light mango yellow, avocado green, white peach pink, and iris blue, which is suitable for young people. Create a unique and cool travel companion.

In terms of battery life and energy replenishment that users are concerned about, the third-generation Macaron has added a 215km battery life version, and provides three charging methods: DC fast charging, AC slow charging and convenient on-board charging. DC fast charging can charge the battery from 30% to 80% in 35 minutes, greatly increasing the speed of energy replenishment and greatly expanding the user's travel radius.

In terms of safety, the third-generation Macaron has class-leading dual airbags for the main and passenger seats. It adopts an annular cage body as a whole and high-strength steel accounts for 60.18%. , 8 places use hot-formed steel with a tensile strength of up to 1500Mpa, which comprehensively improves the collision safety of the entire vehicle. In addition, the third-generation Macaron has created a new and upgraded private NVH quiet cabin, which reduces noise by 7%. It also has ergonomic seats suitable for the physique of "Chinese babies", providing users with a more comfortable riding experience.

Wuling adheres to the concept of "making cars for the people", takes consumer appeals and feedback as the benchmark, and uses continuously evolving products to meet the evolving needs of consumers. Hongguang MINIEV is used by millions of families! Taking advantage of millions of users, we accumulate feedback from users on actual application scenarios, continuously optimize products from multiple levels, and create travel scooters that best meet the aesthetics and needs of young people. In the future, Wuling Motors will continue to carry out product iterations and upgrades, provide more high-quality products for consumers in the new era, and accompany consumers in their happy travels!

The above is the detailed content of Sales of third-generation macarons are strong, and Hongguang MINIEV family's cumulative sales exceed 1.2 million. For more information, please follow other related articles on the PHP Chinese website!