Warcraft Classic: 70% of global players have been lost, the studio has become the largest customer, and Blizzard has become a laughing stock

The opening of the World of Warcraft Exploration Server has made the level 60 version popular again. Players also hope that Blizzard can bring players a new experience based on the original version. As a result, it didn’t take long for the players to Gradually abandoned the exploration service.

When the Discovery Server was just opened (early December 2023), the number of daily active players in the World of Warcraft Classic Server was close to 3 million, and the number of players declined soon afterwards. P2 Before the opening of the stage, the number of daily active players had been stable at around 1 million.

With the arrival of the P2 stage, the number of daily active users reached a maximum of about 210W, and then dropped to a little more than 90W in just a few days. In other words, in just 2 months, the number of classic servers The number of players has been lost by 70%.

The reasons for the loss of players in the exploration server mainly come from the following aspects:

1. Players originally thought that the exploration server was a brand new world. As a result, except for some new runes, there is no essential difference from the original level 60 version, and these runes are all skills of subsequent versions, which are completely different.

2, Blizzard’s professional balance for the exploration server is completely done by foot. Without the influence of the test server, the designers do not know how to balance the professions, so that the players have not fully mastered a character. was weakened.

3. The P1 phase of the exploration server lasted too long. It lasted for more than 2 months when there was only a maximum level of 25. Players have already There is nothing to do. The same is true in the P2 stage. Without the support of a large amount of new content, players will face withdrawal after reaching the level.

4. Now that the gold group has become mainstream, Blizzard forcibly prohibits players from participating in the gold group. As a result, the group distribution model has once again become the focus of conflict among players. The two-horse group is more exaggerated than the gold group, and the ROLL group is a variety of non-group and substitute ROLL groups.

In fact, the reason why the level 60 nostalgic server is so popular is, on the one hand, the feelings of the players, and on the other hand, the influence of the gold group. The exploration server itself has insufficient content, and gold groups are prohibited, so it is normal for the number of people to lose.

Some players will say: "The daily active number of 90W is not too low." However, this 90W daily activity includes the WLK version, level 60 permanent server, hardcore server and exploration server.

#In November 2023, the number of daily active players excluding the exploration server was about 198W (impact of ICC opening). According to this calculation, the number of people brought by the exploration server is only about 1 million. Now the total number of players in the four versions of Classic Server is less than 1 million, which shows how serious the loss of players is.

#Don’t forget, in addition to normal players, there are also a large number of script studios in the classic server. Blizzard has made it clear that the ban on gold groups is to restrict scripts. At this stage, there are no shortage of scripts in the exploration server, and the wilds are still connected. This was still when the server of "Lone Wolf" was locked. When it was switched to a server that was not locked, the situation was even more exaggerated. After combining daily activity data and WCL data, we found that the studio has become Blizzard's largest customer (excluding official servers).

In just 2 months, more than 70% of the world's normal players have been lost, and the studio has become the largest customer of the nostalgic server. This is Blizzard's operational capabilities, which has directly become a laughing stock. Apart from returning to the national server as soon as possible, Blizzard really can't find a way to make a comeback.

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