Google puts GenAI into Chrome

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In order to improve user experience, Google has launched a new experimental generative AI feature in the Chrome browser, aiming to simplify operations and improve browsing efficiency.

It is noteworthy that Microsoft launched the integration of the Edge browser and the artificial intelligence-driven Bing search engine last year. With the release of Chrome M121 version, Google plans to leverage the latest machine learning and artificial intelligence technologies to make the browsing experience more intelligent and personalized.

1. Tab Manager

Google has introduced three major features that are useful to both regular users and developers, especially the new tab manager. This manager can automatically group similar open tabs together, effectively helping users manage large numbers of tabs. Additionally, it provides names and emojis for these combinations, making it easier for users to distinguish and manage them.

Parisa Tabriz, vice president of Google Chrome, pointed out the importance of tag managers in a blog post about GenAI’s new features. She emphasized the advantages of tab groups, calling them a useful way to manage large numbers of tabs, and said Chrome's tab manager would make the process much easier. She believes this will be a huge help, especially for users who multitask, such as studying coding, planning trips, exploring other topics, and shopping. By automatically suggesting and creating tag groups, Chrome will allow users to organize and manage their workflows more efficiently, making them more productive.

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Chrome M121 also provides users with AI image generation capabilities, allowing them to customize Chrome themes according to the theme, mood, style and color of their choice. Users can generate personalized themes through this feature, and can also choose to use preset AI-generated themes.

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2. Writing assistant

In addition, the new version also includes an AI writing assistant feature that allows users to right-click a text box on any website and select "Help me write" to get AI suggestions to initiate their writing, such as comments or reply. Additionally, in next month’s Chrome release, Google “will introduce another experimental AI feature to help users write with more confidence online — whether you want to leave a well-written post for a restaurant Good review, still want to craft a friendly reply for a party, or want to make a formal inquiry about apartment rental,” says Tabriz.

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3. How to get started

Meanwhile, over the next few days, starting in the United States, users can log into Chrome, select "Settings" from the three-dot menu, and navigate to the "Experimental AI" page. Because these new features are early public experiments, they will currently be disabled in Enterprise and Education accounts.

Tabriz says: “First, right-click a text box or field on any website you visit in Chrome and select “Help me write.” Enter a few words and our artificial intelligence will start the writing process for you. ”

4. To be continued

These initial experiments are focused on consumer accounts to help with everyday browsing tasks. However, Chrome plans to have more AI integration later in 2024. "This year we'll be looking at more ways to bring AI and ML to Chrome, including integrating our new AI model Gemini to help you browse easier and faster," Tabriz said.

Last month, Google made its Gemini Pro AI model available to developers to start building applications using the company’s recently announced LLM. Over the past few years, Google has added machine learning and AI technology to Chrome, such as helping users add real-time subtitles to videos, better detect malicious websites, manage permission prompts, and generate key points of web pages, etc.

Reference link: https://blog.google/products/chrome/google-chrome-generative-ai-features-january-2024/#custom-themes

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