Qualcomm launches "Voice of Snapdragon" sound logo to deepen brand image and emotional connection with consumers

Qualcomm recently announced the launch of the sound logo "Sound of Snapdragon" that represents the brand image, aiming to further enhance consumers' awareness of its brand. This move aims to create a more recognizable image for Qualcomm. It is hoped that this new sound logo will be deeply rooted in the hearts of the people like other well-known brands, so that consumers can think of Qualcomm Snapdragon when they hear the sound. Qualcomm hopes to use this sound logo to more closely connect the brand image with the impression in consumers' minds, creating a more unique brand image for the company in the market.

#Sound logo has become an important means for many brands to enhance their recognition and memory. For example, Netflix's sound logo is derived from the theme music of "House of Cards", and Intel uses the "Lights for Lights for Lights" melody. Qualcomm also chose to cooperate with Made Music Studio this time to jointly create the "Voice of Snapdragon" sound logo, showing unique creativity. The logo is the result of a collaborative effort between creatives, researchers and some Snapdragon users.

Qualcomm elaborated on the rationale for the new sound identity in its official blog, emphasizing that it is not just a simple melody or advertising slogan, but a carefully designed sound and music asset system. The sonic identity is concept-driven, research-based, and creatively designed to accurately convey the brand’s core ideas and values. By closely connecting all touch points between customers and the brand, we create a highly cohesive experience and inspire consumers' inner emotional connections.

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