No more relying on joint names to “make money”! Domestic mobile phone manufacturers begin preparations for their own imaging brands

According to news on February 14, digital blogger @digitalchatstation recently stated that various domestic mobile phone manufacturers have begun to prepare their own imaging brands.

The blogger said: "Each (mobile phone manufacturer) has begun to prepare for its own imaging brand, and several joint brands have expired and will not be renewed." However, he did not disclose the detailed brand.

This also means that domestic mobile phone manufacturers no longer need image co-branding to "grant money", but are developing their own image brands in a down-to-earth manner.

Since Huawei cooperated with Leica on the P9 series of mobile phones, domestic mobile phone manufacturers have begun to realize the influence of image co-branding, so they have begun to negotiate cooperation with camera and optical brands.

As of now, domestic mobile phone manufacturers that are still co-branding with imaging brands include Xiaomi (Leica), vivo (Zeiss), OPPO (Hasselblad), and Huawei is cooperating with Leica After the cooperation ended, it launched its own imaging brand XMAGE.

He Gang, Chief Operating Officer of Huawei Terminal BG, said, "XMAGE will be the exclusive logo of Huawei Mobile Imaging, declaring our leadership and maturity in the imaging field, and will also represent our continued breakthroughs and commitments."

Nowadays, with the maturity and development of imaging technology, it is reasonable for domestic mobile phone manufacturers to choose to prepare their own imaging brands after Huawei.

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