Tablet shipments will fall again in 2023! Only Huawei is growing among TOP5 brands

According to the latest data released by market research organization Canalys, the annual tablet shipments in 2023 will be 135.3 million units, a year-on-year decrease of 10% and a decline for three consecutive years. However, the shipments are still higher than the shipments in 2019. quantity.

Canalys researchers said that China and India are the main markets for tablet shipments, which to a certain extent offset the weakness in other global markets.

Looking specifically at manufacturers, Apple still leads the market with 40% of the market share, but shipments have dropped to about 54 million units, a year-on-year decline of 11% compared to 2022. .

Samsung ranked second with a 19% share, basically the same share as the previous year, with shipments of 25.6 million units, a decrease of 11.5% compared to the previous year.

Ranked third is Lenovo, with shipments of 9.3 million units, a year-on-year decrease of 19.4%, and a market share of 6.9%, down from 7.7% in 2022.

Huawei ranked fourth, with shipments of 8.3 million units, a year-on-year increase of 32.1%. It became the only one of the top five manufacturers to achieve full-year growth, with a market share of 6.1%, compared with the previous 4.2 % has improved.

Amazon sold 7.7 million units, down 42.9% year-on-year, becoming the largest decliner among the top five manufacturers, with a market share of 5.8%, far lower than the previous 9.1%.

Focusing on the fourth quarter of 2023, shipments were approximately 37.78 million units, a year-on-year decrease of 10.7%, and the ranking was slightly different. Huawei It snatched the third place position from Lenovo, but the rest remained the same.

Apple shipped 14.8 million units in the fourth quarter, with a market share of 39.2%, a year-on-year decline of 24%. A big reason is that there has been no new product launch, and new products will be updated in Q1 2024. product.

Followed by Samsung, with shipments of 6.8 million units, occupying 18% of the market share. Huawei's sales volume was 2.8 million units, which was basically doubled compared to the same period last year, accounting for 7.5% of the market share. This was mainly due to the updates of its many new products. Lenovo sold 2.6 million units, and Amazon ranked fifth with 2 million units.

In the past few years, due to the epidemic, many students needed to study at home, which caused a very obvious increase in tablet shipments in 2020. After rising, the impact gradually subsided and shipments began to decline.

As for the market situation in 2024, analysts still hold a relatively optimistic attitude. It will rebound this year and the inventory level will be healthier. In addition, foldable tablets may become a highlight this year. However, due to the higher selling price, shipments should not be too high.

The above is the detailed content of Tablet shipments will fall again in 2023! Only Huawei is growing among TOP5 brands. For more information, please follow other related articles on the PHP Chinese website!