Apple Europe will open third-party app stores, iOS push reminder emphasizes: App Store is safe and trustworthy

According to news on February 8, Apple released the iOS 17.4 Beta 2 update yesterday, focusing on fine-tuning components and APIs such as StoreKit for the EU market.

According to feedback from iPhone users in Europe, after installing this update, when opening the App Store for the first time, Apple will push a new prompt to welcome users to the App Store and emphasize that the App Store is A “safe, trusted place” for users to download apps and games. The translated Apple prompt is as follows:

Welcome to the App Store. It's a safe, trusted place where you can discover amazing apps and games, explore the latest in-app activity, and browse daily stories and recommendations from our editors.

The message appears to be in response to upcoming changes to iOS for EU users, as the company has been forced to allow other developers to create their own app stores in the EU. Many Apple executives, including Phil Schiller, have spoken out against DMA and other app stores, claiming they would bring "new risks" to iPhone users.

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