TrendForce estimates that global display shipments will reach 128 million units in 2024, a year-on-year increase of 2%

News from this site on February 7, according to the latest report released by TrendForce, global display shipments will reach 125 million units in 2023, a year-on-year decrease of 7.3%, which is lower than the pre-epidemic level.

The agency predicts that the global monitor market will begin to recover. In addition, the normal PC replacement cycle is 4-5 years, which means that some PCs purchased during the epidemic will be "replaced" from the second half of 2024 to the first half of 2025. "Machine tide", it is estimated that monitor shipments in 2024 will be 128 million units, a year-on-year increase of 2%.

In the first half of 2022, the undigested demand for business orders in Europe and the United States will continue to ferment, increasing the base period of business brand shipments in 2022. By 2023, the business market demand will face a sharp shrinkage. , causing the shipments of the three major business monitor brands Dell, HP and Lenovo to decrease by 20.4%, 20.7% and 21.4% respectively year-on-year, with the decline rate being more than 20%.

On the other hand, some consumer brands will see shipments grow against the trend in 2023. Among them, AOC/Philips mainly benefited from the booming demand in China’s e-sports market, with shipments increasing by 8.8% year-on-year. Acer successfully upgraded its 60/75Hz products to 100Hz in 2023 with almost no price difference, driving shipments to increase by 6.7% annually.

Judging from the 2024 display brand shipment plans, the shipment targets of business and consumer brands are still conservative. Lenovo is the most aggressive in the business category, with an annual shipment growth target of about 20%; consumer brand AOC / Philips, MSI, ASUS and Acer all have annual shipment growth of more than 10%.

Samsung Electronics, LG Electronics, and BenQ have set their 2024 shipments more conservatively, focusing on profits and high-end products. product line.

The original address of the report is attached to this website, and interested users can read it in depth.

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