BMW MINI Clubman UK factory officially ceases production, bringing an end to 55 years of glorious history

The BMW Group recently announced that the MINI Clubman has ceased production at its Oxford plant in the UK. The cumulative output of this classic model reached 1.1 million units during its 55-year production history, which has contributed to its successful sales.

Since its debut in 1969, the MINI Clubman has won the favor of consumers around the world with its unique design and excellent performance. This classic model adopts a six-door rear door design, giving it a unique and practical feel. In the production history of MINI Clubman, there has been a 25-year interruption. But after the BMW Group acquired the MINI brand, this model was revived in 2007. BMW's technology and design concepts have injected new vitality into the MINI Clubman, making it the leader in the small car market. In 2015, MINI Clubman ushered in a new generation, once again leading a new trend in the small car market. The new MINI Clubman continues the classic design elements while injecting more modernity and luxury. Its appearance is more dynamic and fashionable, and its interior is more comfortable and luxurious. In addition, MINI Clubman is also equipped with advanced technology and safety features to meet the quality and safety requirements of modern consumers. MINI Clubman has not only been upgraded in appearance and interior, but its performance has also been significantly improved. It

It is understood that the MINI brand had already announced the arrival of the Clubman Final Edition model in April last year, and in September of the same year It was announced that this model would be the swan song of the series. However, as the MINI brand continues to adjust and optimize its product line, they decided to let the Countryman model succeed the Clubman and become the brand's new main model. Stefanie Wurst, head of the MINI brand, said in an interview: "The sales volume of the Countryman model is twice that of the Clubman, so we decided to retain and further develop this model." This decision reflects the MINI brand's keen insight into market demand and Strategic planning for sustainable development. With the addition of Countryman, the MINI brand will further expand its product line and meet the diverse needs of consumers.

Clubman Final Edition model is a limited edition model launched last year. Only 1,969 units were produced to commemorate the launch of the MINI Clubman in 1969. Debut. This model retains the MINI Clubman’s classic six-door, five-seater, split-tailgate design, and offers three unique body colors of white, black, and silver for consumers to choose from. The car adopts an exclusive black and brown interior design, and the commemorative words "Final Edition" and "1OF1969" are engraved on the center console and steering wheel. Although this model does not use the MINI 2024 new purely circular "dial" style screen, it is still full of strong commemorative significance and historical feelings. The limited production of 1,969 vehicles makes each Clubman Final Edition a unique collectible, bringing a special driving experience to MINI fans.

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