Samsung uses the London Underground to cleverly promote the 'circle and search' function of the Galaxy S24 phone

According to news on February 6, in order to promote its latest Galaxy S24 series mobile phones and its AI function "circle and search" to potential users in the UK, Samsung recently cooperated with the London Transport Authority to conduct creative promotions in the London subway system.

Previously reported that "circle and search" is an AI feature featured in the Galaxy S24 series, which allows users to circle content on any screen and then quickly search for relevant information through Google. This feature works in almost every app, including web browsers, photo albums, and even the camera app’s live view. For example, when traveling, users can use the “circle and search” function to learn about landmark information. Samsung has partnered with Transport for London to temporarily replace the iconic London Underground route map with five major Tube stations including King's Cross, Blackfriars, Westminster, Liverpool Street and Paddington. circular map. Among them, the originally spiral Circle Line was renamed "Circle to Search line", cleverly promoting the new features of the Galaxy S24 series. Currently, the "Search in Circles" feature is only available for the Galaxy S24 series and Google Pixel 8 phones, but it is expected that more devices may support this by the end of 2024 function.

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