Market share 96%! There are only six King Kong left in China's mobile phones: Huawei ranks fourth

According to news on February 5, in an increasingly fierce competitive environment, there are only six major players left in the Chinese mobile phone market. These six major manufacturers contribute 96% of the total market and have become the absolute mainstream.

The latest data released by TechInsights shows that China’s smartphone shipments fell by -0.3% year-on-year in the fourth quarter of 2023, reaching 71.2 million units.

This is the 11th consecutive quarter of annual declines for the market, although the decline has gradually narrowed. In 2023, China's smartphone market will ship 261.7 million units, a year-on-year decrease of -5.8%.

In terms of manufacturers, Huawei’s strong return is reshaping China’s smartphone market, putting pressure on all competitors.

This quarter, Apple regained the top spot in the Chinese market with a 20% market share, but its performance was lower than the market, with shipments showing a double-digit decline.

Honor and vivo followed closely with market shares of 17% and 16% respectively. The market share and shipments of these two manufacturers dropped significantly compared with the same period last year.

Huawei ranked fourth with a market share of 16%, almost doubling its market share. Such rapid growth was achieved against the backdrop of supply constraints.

OPPO (OnePlus) fell to fifth place, followed by Xiaomi, which contributed 14% and 13% market share respectively. These six major manufacturers contributed 96% of the total market, an increase from 95% a year ago.

TechInsights said that other small and medium-sized manufacturers in China still face huge challenges in the local market and are limited by scale and channel existence.

The following is the specific ranking:

The above is the detailed content of Market share 96%! There are only six King Kong left in China's mobile phones: Huawei ranks fourth. For more information, please follow other related articles on the PHP Chinese website!