The assistant to the chairman has resigned, Leapmotor responds

Recently, some media reported that Zeng Lintang, assistant to the chairman of Leapmotor, left the company in December 2023, only 7 months after he joined Leapmotor. In January this year, Wu Baojun, president of Leapmotor, also resigned.

Regarding the above report, Leapmotor told the "Daily Economic News": "Zeng Lintang left Leapmotor last year due to personal reasons." The reporter learned that Zeng Lintang's resignation may be related to his age. .

It is reported that Zeng Lintang joined Leapmotor in May 2023 as an assistant to Zhu Jiangming, the founder, chairman and CEO of Leapmotor, which is actually a consultant position. During his tenure as a consultant, Zeng Lintang gave a lot of professional advice to Leapmotor, and Leapmotor also spoke highly of him.

Public information shows that Zeng Lintang was born in a traditional car company. He worked for Ford for 14 years and Crown Automobile Co., Ltd. (the agent of Toyota and Lexus in Hong Kong, China) for 9 years. He was later hired Akio Toyoda was invited to join Toyota China as a director to help Lexus build its business in the Chinese market.

During the three years in charge of Toyota sales, Toyota's market share in Hong Kong, China increased from 22% to nearly 50%. And under his leadership, Lexus has made rapid progress in the Chinese market, with sales rising from 5,000 vehicles in 2005 to more than 50,000 vehicles in 2010.

Not only that, Zeng Lintang was the first to put forward the viewpoint of "dealer satisfaction first" in the field of automobile marketing. In the era when the automobile circulation 4S store authorization model dominates, it has won the favor of dealers.

Unlike new energy vehicle companies such as Li Auto, Leapmotor adopts a channel strategy of “franchising as the mainstay, direct sales as the supplement.” The financial report shows that in 2022, Leapmotor has a total of 582 stores nationwide, with dealer channels accounting for 86% and contributing about 90% of car sales.

However, the dealer-based sales model also creates certain hidden dangers for Leapmotor’s operations. In April 2023, a Leap car dealer in Jinan, Shandong Province publicly disclosed problems with Leap car sales data and other aspects. Subsequently, Leapmotor officially issued an announcement stating that the dealer had spread false information and had initiated judicial proceedings to safeguard its rights.

After that, Zeng Lintang joined Leapmotor in May 2023. His main responsibility is to provide Leapmotor with suggestions and opinions on strategic layout, brand marketing operations, and product research and development, and assist in its development. In overseas markets, we will further improve the company's daily operating efficiency, improve service levels, and enhance brand awareness.

It is worth mentioning that after Zeng Lintang joined, Leapmotor achieved immediate results in increasing sales. Starting from May 2023, Leapmotor's sales will show a growth trend. By December 2023, Leapmotor's monthly sales will be close to 19,000 vehicles.

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