Striving to be the first in Europe, Apple's third-party app store Setapp presses the release countdown

According to news on February 1, MacPaw recently issued a press release announcing the expansion of its Setapp service to become the first third-party app store in the European market.

MacPaw made it clear in its press release that it welcomes Apple’s new European regulations and “eagerly looks forward to” Apple opening its third-party app store, marking a new journey for the iOS platform app market to enter full competition. MacPaw said:

In an ever-changing and complex environment, we are preparing for an exciting venture this year: the launch of the Setapp mobile marketplace in the EU. Our company’s goal is to build a balanced app ecosystem where developers, regardless of size, can thrive under a business model that promotes fairness and value. Our team is in the final stages of developing a beta version of the Setapp mobile marketplace and expects it to be ready in 2024. We are actively engaging with developers currently offering cross-platform applications on our platform. Our goal is to ensure a smooth transition into this new market and continue to meet the high standards users have come to expect from Setapp.

Note: Founded in 2017 by Ukrainian software company MacPaw, Setapp is a subscription-based app service for MacOS and iOS. After users pay a monthly subscription fee, they can use a variety of apps from different developers during the subscription period. These app categories cover productivity, lifestyle, web development tools, Mac maintenance, creativity, technical writing, education, and personal finance. Related reading: "Setapp plans to launch an app store to replace Apple's App Store in Europe next year"

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