AI full-link marketing company 'Altron Lightyear' completed US$15 million in Series A+ financing, with Meitu and Cathay co-leading the investment

AI full-link marketing company "Mogic Ai" announced today that it has successfully received US$15 million in Series A financing from Meitu and Cathay Capital. This financing was followed by investment from Binfu Capital and Wanwu Venture Capital. Cathay Capital was also the lead investor in Altron Lightyear’s Series A round. After Wanwu Venture Capital invested in Ultron Lightyear’s angel round, it made additional investment in this round of financing. It is worth mentioning that after disclosing its Series A financing of tens of millions of dollars for the first time in August 2023, Ultron Lightyear announced a new round of financing again within only half a year. China Renaissance Capital served as the exclusive financial advisor for this round of financing.

Altron Lightyear is a company focusing on AI Native marketing. Their team has developed products such as the SaGa video content generation model and the Mogic Content AI Studio (CAS) full-link marketing platform. These products can provide enterprise customers with comprehensive AI full-link marketing solutions, including content insight (CAD), marketing decision-making, content generation (CMP) to intelligent delivery and content management (DAM). Through these solutions, companies can better utilize artificial intelligence technology to improve marketing effectiveness and achieve more accurate and efficient marketing strategies and content generation.

In the early days of the popularization of AI applications in 2023, Altron Lightyear achieved rapid business growth, and the contract amount last year was close to 100 million yuan. The company has successfully served customers of international first-tier brand groups and e-commerce platforms including PepsiCo, China Resources Group, L'Oréal Group, Estée Lauder Group, Unilever Group, SC Johnson Group, Sanofi Group and Alibaba Group.

Compared with the Series A financing stage, in terms of horizontal industry applications, Altron Lightyear has gradually focused on mobile phones, digital, small home appliances, finance, clothing, culture and other fields from its previous focus on beauty, food, and medical care. As more industry scenarios penetrate, through continuous training of domain models in various industries, Altron Lightyear's product commercialization capabilities and market space are constantly improving. In terms of depth, Altron Lightyear covers more core application scenarios for users through its continuously enriched AI capabilities. It can innovate with customers based on their personalized scenario needs and continue to explore the application of AI technology in brand communication, membership operations, and new product research and development. , matrix account customer acquisition, live broadcast marketing and other fields, it has become an important AI innovation partner and strategic brain for brands.

Yan Jinliang, chief financial officer and company secretary of Meitu, said they firmly believe that artificial intelligence can change the production model of human work. Today, with AIGC as its core, Meitu has gradually realized the transformation from life scenarios to productivity scenarios. They were deeply impressed by the market insights and product strength of the Altron Lightyear team. In just over two years, Altron Lightyear's AI marketing video generation has reached commercial-level levels and formed a more comprehensive marketing productivity platform. This has enabled Ultron Lightyear to be recognized by the world's top brands and e-commerce platforms. They are very happy to participate in Ultron Lightyear's financing and look forward to working with Ultron Lightyear to continue to promote the development of AI imaging through technological innovation.

Mr. Cai Mingpo said that since Cathay Capital participated in Ultron Lightyear’s Series A investment, they have witnessed the latter’s capabilities in technological innovation and cross-industry expansion. Cathay Capital has been supporting Altron Lightyear’s commercialization and globalization process. With its innovative capabilities in artificial intelligence product technology and its deep understanding of marketing business processes, Altron Lightyear has become an important partner of many international brand groups. Cathay Capital will continue to cooperate with Altron Lightyear to jointly promote the innovative application of artificial intelligence technology in the marketing field and bring value to more companies.

Altra Lightyear co-founder and COO Yang Hai said that he was very grateful to the market, customers and investors for their recognition of Ultron Lightyear. The main purpose of this round of financing will be to invest in AI model and product research and development. At the same time, Altron Lightyear will continue to focus on the development of the marketing track, expand more abundant AI marketing application scenarios, and provide users with comprehensively upgraded brand communication solutions. Altron Lightyear is committed to becoming a trustworthy AI strategic partner and full-link marketing service provider for users.

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