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On January 26, Perfect World (002624.SZ) released its 2023 performance forecast. It is estimated that the net profit attributable to the parent company for the whole year will be 450 million to 530 million yuan. Among them, the game business is expected to achieve a net profit of 480 million yuan to 520 million yuan.
In 2023, the domestic digital entertainment market, especially the game market, will pick up, and confidence will continue to increase. At the same time, technological innovations such as artificial intelligence have become new trends, and the cross-border empowerment effect of industries is also further strengthened.
Affected by the premium strategy and game product development cycle, Perfect World will launch fewer new games in 2023. Several operating games continue to achieve long-term operations through content updates, sophisticated marketing, etc. However, due to the natural life cycle, the corresponding performance contribution has declined year-on-year.
In order to cope with the above internal and external challenges, Perfect World actively overcame the resistance, refined its internal strength and improved the quality of corporate operation and management; on the other hand, it deeply engaged in product research and development, and used cutting-edge technology applications such as AI to empower products. The overall business showed strong resilience. .
Looking forward to 2024, it will be a critical year for the intensive launch of new important game products in Perfect World. With the continuous launch of a number of new products actively developed from the dual dimensions of "iterative upgrade of classic categories and breakthrough transformation of innovative categories", it will lay a solid foundation for the company's market breakthrough and performance growth in 2024.
Among them, the innovative category games "Persona: Phantom of the Night", "One Punch Man: World", "Perverse Million King Arthur: Ring" and the PC game product "Perfect New World" have been developed for many projects. A round of external testing; the PC game masterpiece "Zhu Xian World" will launch a new round of testing at the end of 2023; "Persona: Phantom of the Night" will start a domestic paid test on the 16th of this month, both of which have received high attention from the market.
On the upcoming February 1, Beijing time, the company’s self-developed action-adventure exploration RPG game “One Punch Man: World” will open public beta in many overseas countries and regions. The global reservations for this product have already More than 10 million.
Many self-developed games such as "The Continent of Gods and Demons", "Zhu Xian 2", "Codename: New World", "Codename YH", "Codename Z", "Spirit Cage", etc. are actively being developed, with mini-games and real-person interactions Film and television games are also making steady progress, with themes covering Western magic, Eastern fairy tales, two-dimensional cities, two-dimensional fantasy, science fiction, etc. While continuing the advantages of classic categories such as MMO, it also expands the boundaries of innovative categories such as open world to achieve healthy development of the game business. .
In terms of e-sports and platform business, after the Chinese team won the gold medal in the e-sports "Dota" event at the 19th Asian Games in Hangzhou in October 2023, Perfect World successfully held the 2023 Dota at the end of 2023. CS Asia Invitational, and the announcement that the 2024 Counter-Strike World Championship will be settled in Shanghai, has brought new expectations to e-sports enthusiasts.
In terms of film and television business, Perfect World continues to adhere to the high-quality content route and focuses on the strategy of “improving quality and reducing quantity”. "Stars Fall into Sugar", "All My Wishes Come True", "The Legend of Yunxiang", "Warm and Sweet", "Protect the Heart", "Days Chasing the Light", "Agent Mission" and "Welcome to Maile Village" produced in 2023 and other high-quality TV series have been aired one after another, gaining both market popularity and reputation.
In addition, we have reserved films and TV shows such as "May You Have a Peaceful Life", "Only This Jianghu Dream", "Red Heat", "Happiness Grass", "The Good Luck Man", "A Thousand Peach Blossoms Bloom", "The Night Is Deep" etc. The work is in the process of production, distribution and broadcast.
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