There is a K-shaped differentiation trend in the price segment of Chinese smartphones, leading to a decline in sales in the price range of 3,000 to 4,000 yuan. IDC reveals the reason

News on January 27, the latest mobile phone quarterly tracking report released by IDC shows that in the fourth quarter of 2023, China’s smartphone market shipped approximately 73.63 million units, a year-on-year increase of 1.2%. After 10 consecutive quarters of year-on-year decline, Rebound for the first time.

However, it should be noted that although the overall market has finally returned to a growth trend, the market performance is still significantly lower than expected. The current market demand mainly comes from high-end people in tier 1-3 cities. For example, the best-selling products are mostly concentrated in the flagship product series of various brands such as Apple iPhone 15, Huawei Mate 60, Xiaomi 14, and vivo X100.

The sales situation of mid- to low-end products, which are mainly responsible for the sales volume, has not improved significantly. The replacement demand of mid-to-low-end users who occupy the majority of the market share is still not fully released.

Data shows that the price segment of China’s smartphone market will continue to see a K-shaped differentiation trend in 2023.

The market share of high-end products priced above US$600 (approximately 4,306 yuan) reached 27.4%, a year-on-year increase of 3.7 percentage points.

At the same time, the market share of low-end products priced below US$200 (approximately 1,435 yuan) recovered to 27.5%, a year-on-year increase of 5.2 percentage points.

Judging from the trend, from 2019 to 2023, the sales of mobile phones at the price range of US$400-600 (approximately 2,870 yuan-4,306 yuan) continued to decline, with only 10.4% in 2023.

IDC said that while high-end consumers maintain their purchasing power, more mid-range users are beginning to upgrade to flagship products to extend the replacement cycle.

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