In the Chinese mobile phone market, Apple will definitely rank first in 2023, while Huawei will be the most attractive Android brand

According to news on January 27, data from Counterpoint, IDC and other research institutions have shown that the number one spot in China’s mobile phone market in 2023 will be undisputedly won by Apple.

Data from Counterpoint Research shows that Apple is China’s largest smartphone dealer, regardless of the latest fourth quarter 2023 data or the entire 2023 data.

The report also shows that in the fourth quarter of 2023, China’s smartphone sales bottomed out and increased by 6.6% quarter-on-quarter, achieving quarter-on-quarter growth for the first time after 10 consecutive quarter-on-quarter declines.

It can be seen from the list that although Apple leads the first place, the real winner in 2023 is Huawei. Its market share surges by 71.1%. It will develop according to this momentum. , and soon they will take first place.

Following closely behind were Honor and Xiaomi, which maintained double-digit growth and performed strongly, while vivo (16.9%) and OPPO (16.2%) had basically the same market share.

Regarding the fact that Apple won the first place, the report also pointed out that there are still many people buying iPhones. Compared with the general price increase of Android phones, Apple has successively cut prices, especially the old models which are very cost-effective. It is very cost-effective and even surpasses a lot of Android phones.

In 2024, which has already begun, Counterpoint predicts that "China's smartphone market will achieve low single-digit (year-on-year) growth, allowing it to resume growth in five years."

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