Douyin e-commerce company launches automatic editing and publishing function, and will soon launch "live broadcast playback" function

Douyin e-commerce launched the live broadcast playback function on December 1 last year, allowing users to review clips of product explanations and edit them into short videos that can be published. On January 20 this year, the live broadcast playback function was upgraded. Now users can manually edit and create secondary edits.

Douyin E-commerce Learning Center preview, The automatic editing and publishing function of live broadcast playback will be launched soon.

This site noticed that live broadcast slice playback is a technology that divides live broadcast content into multiple small segments. The main purpose is to help e-commerce The author edits the explanatory clips during the live broadcast, publishes the slices to bring conversion value to the delivery video, and releases the non-trailer video to bring real-time traffic flow value to the live broadcast room.

The author can perform secondary creation and manual editing based on the slices. After clicking "One-Click to Make a Movie", the system will automatically edit and display the generation progress in "My Editing". Once the generation is completed, just click "Publish Video" to publish it immediately.

#图SourceDouyin e-commerce learning center

Official data shows that publishing playback clips into goods-delivering videos has lower production costs and higher transaction efficiency; leading experts will publish playback clips during live broadcasts to attract traffic to the live broadcast.

The traffic and transaction efficiency is 2 times that of other ordinary videos.

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