NIO’s 2024 version of worry-free service: breaking the conventional model, with a daily fee as low as 1.3 yuan

NIO recently released a new 2024 version of its worry-free service product series, aiming to provide a more optimized car experience. The new product line is divided into three levels: "Light Enjoyment Edition, Enjoyable Edition, and Exclusive Edition" to meet user needs with more flexible choices. Different from the previous single service model, NIO adopts a combination of "insurance premium and NIO worry-free service fee", which lowers the economic threshold for users to enjoy worry-free services, with the lowest daily fee being only 1.3 yuan. This change brings cheaper and more flexible options to users, further improving the user experience.

Nio has recently made strategic adjustments. One of the important changes is to separate insurance fees from service fees and launch a tiered service charging model. This new model includes three different levels of options, namely the Light Edition, the Enjoy Edition and the Exclusive Edition, to meet different user needs. The Light Edition is the entry-level option, attracting price-sensitive user groups at a competitive price. Users only need to pay 1.3 yuan per day to enjoy the basic guaranteed NIO worry-free service. The Enjoy Edition and Exclusive Edition provide more comprehensive and advanced service content to meet users with different needs. These adjustments will provide users with more flexible and personalized choices, increasing the customizability of services.

In terms of specific service content, users of the exclusive version will enjoy comprehensive services such as 3 times of enhanced maintenance and 6 paint repairs. It also includes all-inclusive maintenance, 20 value-added service coupons, etc. Value-added benefits. The Enjoy Edition provides one-time basic maintenance, 50% off scratch repaint and other services to meet general car needs. The light version focuses on providing affordable options for users with low mileage and focusing on practicality, including one-time basic maintenance, 40% off scratch repaint, etc.

Nio founder Li Bin said that this product adjustment is based on the results of extensive user feedback and market research. The purpose of the adjustment is to ensure service fairness and reasonable rights and interests, and to provide more diversified service options to meet the personalized needs of different users.

NIO has currently established 254 service centers, covering 160 cities across the country. In the future, NIO plans to expand its service network in 2024 and is expected to cover 72 additional cities, making the service network cover 70% of cities across the country. This will provide users with a more convenient and efficient service experience.

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