Revealing the Five Pain Points of Apple’s iPhone Experience

The iPhone performed very well this year, with the global smartphone market growing by 8% to 320 million units. It ended seven consecutive quarters of decline. After the launch of the new iPhone, Apple led the world with a 24% market share in the fourth quarter.

Apple’s achievement of such a high average price has indeed been widely recognized by consumers, but there are still many people who do not choose iPhone. So are there any pain points with the iPhone? Below is a summary for everyone.

sky-priced storage

The price of mobile phone storage has dropped in the past two years. The storage of many thousand-yuan phones has reached a starting price of 256GB, with the highest specification reaching 1TB, and the price can still be maintained below 3,000 yuan. .

The iPhone 15 Pro 128GB is priced at 7,999 yuan, and the 1TB version is priced at 12,999 yuan. The price difference reaches 5,000 yuan. This price is difficult for consumers to accept. 128GB is It will cost you an extra 1,000 yuan. Many people have raised questions: Is Apple’s storage made of gold?

In addition, every iPhone upgrade to 128GB will cost 1,000 yuan; iPad and iPad Air 64GB upgrade to 256GB will cost 1,200 yuan; each iPad Pro upgrade to 128GB will cost 800~900 yuan; each Mac memory upgrade to 8G will cost 1,500 yuan, and each hard drive upgrade will cost 1,500 yuan. Upgrade to 512G for an additional 1,500 yuan.

No one cares about screen flickering

Mobile phones have entered the era of OLED screens, which have many advantages compared with LCD screens. But the iPhone has never cared about the screen flicker problem of OLED screens. Flicker refers to the continuous on and off cycle of the screen. Flicker is measured in Hertz (Hz), which is a quantified frequency of oscillation. Although we may not necessarily detect the flicker, physiologically the eye still responds to flicker, with the iris expanding and contracting in response to changes in brightness.

This involuntary physiological response may explain why we get headaches, especially after looking at screens for long periods of time, which can make our eyes feel tired because they have been working so hard. However, OLED screens that support DC dimming or PWM dimming technology do not have this problem.

If this is a common problem with OLED screens, I would definitely accept it, but the shortcoming of the iPhone is why it still has low-frequency dimming, and why it does not have functions such as DC dimming and screen flicker reduction. Of course, there are also many people who are not sensitive to screen flickers. The best way to protect your eyes is to use it in a bright environment.

The interactive experience is not in place

Android phones generally support "swipe back", while iPhone does not have a "return key" in the traditional sense, such as iPhone 15 , its full-screen gestures are only “swipe up to return to the desktop” and “swipe up and hover to manage multitasking”.

Apple has given the interaction of "return to the previous level" to the APP, and the operation is a unified "left slide inward". Most people use their phones with their right hand, which means that if the iPhone you buy is a large-screen version, "returning to the previous level" may be an inconvenient operation for many consumers. The return button of many APPs is in the upper right corner. , just out of reach with your thumb.

This "bad habit" was selected from the early iPhone. The 4-inch small phone can be held with one hand and the thumb can cover the entire screen. But now the iPhone screen has become larger and is comprehensive. screen, and still use the return interaction in the upper left corner, which is not a good choice now.

No call recording

Automatic call recording is really a good function, especially during the call process, a lot of content needs to be recorded. When you think about it, you need to record it. The probability is that the recording time will be wrong. Xiaomi in China does a good job of recording calls. Xiaomi can automatically record call content and upload it to the cloud. It can also automatically record WeChat calls and organize them into text.

So why doesn’t Apple have this feature?

In many countries and regions, including but not limited to the United States, the United Kingdom, Greece, Australia, India, etc., unauthorized recording of telephone calls may be considered an infringement of personal privacy rights or even illegal. To ensure the global compliance of its products, Apple will not build automatic call recording functionality into its iOS system.

And in the latest version of iOS system, due to Apple’s strengthened privacy protection mechanism, such applications may not work properly or are no longer allowed to be listed on the App Store.

The system is not open enough

iOS is closed and Android is open. This is the current consensus.

Apple exercises strict control over the distribution of applications, and all applications that want to be installed on iOS devices must be distributed through Apple's official application store, the App Store. This means that users cannot install apps from third-party sources as freely as they can on Android.

All applications submitted by developers to the App Store must go through Apple's review process to ensure compliance with Apple's "App Store Review Guidelines." This includes, but is not limited to, evaluations of privacy policy, content appropriateness, functional completeness, and competition with existing functionality. Applications that have not been approved will not be allowed to go online.

iOS system upgrades are fully controlled by Apple, and users cannot choose not to update or modify the underlying system code on their own. At the same time, the interface and functions of iOS devices are highly unified, and users cannot customize the system as deeply as they can on Android systems. Therefore, Android users can customize fonts, themes, etc., but iPhone users cannot make changes.

What do you think are the pain points of the iPhone?

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